Senior Growth Activation Consultant

Unum Group•Portland, ME

12h

About The Position

When you join the team at Unum, you become part of an organization committed to helping you thrive. Here, we work to provide the employee benefits and service solutions that enable employees at our client companies to thrive throughout life’s moments. And this starts with ensuring that every one of our team members enjoys opportunities to succeed both professionally and personally. To enable this, we provide: Award-winning culture Inclusion and diversity as a priority Performance Based Incentive Plans Competitive benefits package that includes: Health, Vision, Dental, Short & Long-Term Disability Generous PTO (including paid time to volunteer!) Up to 9.5% 401(k) employer contribution Mental health support Career advancement opportunities Student loan repayment options Tuition reimbursement Flexible work environments All the benefits listed above are subject to the terms of their individual Plans . And that’s just the beginning… With 10,000 employees helping more than 39 million people worldwide, every role at Unum is meaningful and impacts the lives of our customers. Whether you’re directly supporting a growing family, or developing online tools to help navigate a difficult loss, customers are counting on the combined talents of our entire team. Help us help others, and join Team Unum today! General Summary: This position manages the day-to-day marketing-sales funnel for various demand programs. Responsibilities include monitoring and reporting on lead activity through the funnel for Marketing programs and campaigns. Reporting on and analyzing performance of digital marketing channels with the goal of enhancing and optimizing program performance. Follows the end-to-end lead nurture engine from initial prospect or inforce customer, to qualified account, through to sale. Builds reporting on lead management and dashboards measuring campaign impact on the marketing-sales funnel, for their respective CX priority working team.

Requirements

4-year college degree required
5+ years of Marketing experience with an emphasis on funnel reporting and analytics, and lead generation processes.
A high degree of initiative, creativity and problem-solving skills will be expected.
Able to convert datapoints into actionable items
Ability to quickly combine diverse datasets to build clear, concise reports
Strong understanding marketing-sales funnel metrics, and how they can be analyzed
Experience in managing reporting/metrics collection and analysis in relevant systems.
Proficient in Salesforce and Marketing automation platforms (Salesforce, Marketo preferred)
Proficiency in Excel and PowerPoint
Strong interpersonal skills, ability to work with and support cross functional teams.

Nice To Haves

Experience working in business intelligence platforms preferred (Qlikview, Tableau, etc)
Knowledge and/or experience of SQL preferred.

Responsibilities

In partnership with other key CXO partners, establish feedback loop and build processes that ensure best practices of alignment between marketing and sales.
Monitor real-time lead activity providing insights for optimization and effectiveness to improve engagement targeting.
Partner with analytics partners to create attribution models for key audiences from demand generation to lead management.
Report on trends and insights of lead data through funnel stages in executive reports and dashboards.
Partner to create overall engagement patterns for marketing programs within CX priority working team to communicate goals and potential engagement paths of leads.
Support successful delivery for demand programs by ensuring campaign workflows, assets, and tracking adhere to standard process and procedures within our tech stack.
Assess and analyze lead activity from multiple program to inform holistic impact of marketing’s demand generation efforts
Able to assemble reports and present results in a way that easily demonstrates how programs and properties are performing against enterprise goals and results.
Deliver performance readouts to CX priority working teams to inform progress of program effectiveness.

Benefits

Award-winning culture
Inclusion and diversity as a priority
Performance Based Incentive Plans
Competitive benefits package that includes: Health, Vision, Dental, Short & Long-Term Disability
Generous PTO (including paid time to volunteer!)
Up to 9.5% 401(k) employer contribution
Mental health support
Career advancement opportunities
Student loan repayment options
Tuition reimbursement
Flexible work environments