Senior Graphic Designer

Safetec of America•Buffalo, NY

10d

About The Position

Safetec of America is seeking a highly organized, detail-focused Senior Graphic Designer to lead creative projects and oversee two designers on our Marketing team. This role blends hands-on design with leadership, project management, and cross-functional collaboration.

Requirements

5–7+ years of graphic design experience (CPG or regulated industry experience a plus)
Strong understanding of layout, typography, hierarchy, and color theory
Expert proficiency in Adobe Creative Suite
Experience with HubSpot or similar CRM/marketing automation tools
Strong digital design and social media content creation skills
Packaging, pre-press, and dieline experience
Excellent communication, organization, and project management abilities
Ability to lead, mentor, and manage multiple projects simultaneously

Nice To Haves

Regulatory/Drug Facts or FDA compliance experience
Experience working with vendors and managing production processes
Motion graphics or video editing skills

Responsibilities

Design for digital, print, packaging, and branding collateral
Mentor, support, and oversee two designers; provide creative direction and feedback
Advanced Photo Editing
Experience in creating videos
Manage projects from concept through production, ensuring timelines, accuracy, and brand consistency
Create digital assets for social media, email campaigns, web, presentations, and product visuals
Develop and update digital packaging artwork files to ensure accuracy, including dielines, labeling, and FDA-regulated Drug Facts
Maintain organized files, templates, brand assets, and documentation
Use Asana (or similar) for workload prioritization, tracking, and approvals
Coordinate with print vendors and outside partners as needed for accurate proofs for print materials
Support ongoing refinement of brand guidelines and visual standards
Uphold high QA standards across all creative output
Collaborate with customers and sales to understand their design needs, provide creative solutions, and present design concepts. Maintain clear communication throughout the project lifecycle.
Work closely with the Marketing Manager to collaborate on projects, issues, etc., to ensure department projects run smoothly.
Provide direction and guidance to junior designers or other members of the team, ensuring that design projects align with the overall creative vision and brand identity.