Senior Global E-Commerce Analyst

New Balance•Boston, MA

13d•$79,515 - $125,685•Hybrid

About The Position

New Balance is seeking a Global E-Commerce Senior Analyst to join our Global Direct to Consumer Team. This role is critical in driving data-informed decisions across our global ecommerce ecosystem, supporting both commercial performance and consumer experience enhancements on newbalance.com. As our ecommerce business continues to scale globally, this analyst will play a key role in embedding insights into our go-to-market strategies, optimizing digital operations, and influencing technology roadmaps. They will also collaborate with our five Regional Ecommerce Leaders and their respective teams – NA, EMEA, APAC, Japan, and China – to ensure Global KPIs are aligned, and insights are actionable . Reporting and analysis will span across 30+ instances of newbalance.com globally.

Requirements

Bachelor’s degree in Marketing , Business Analytics, or a related field preferred
5+ years of experience in digital analytics, ecommerce, or consumer insights
Advanced proficiency in Google Analytics (GA4) and Power BI required; Content Square and Salesforce preferred
Experience with tag management systems (e.g., Tealium, GTM) and A/B testing tools (e.g., Optimizely)
Familiarity with SQL, Python, or R preferred
Strong storytelling skills with data and ability to influence cross-functional teams
Passion for consumer behavior and digital experience optimization
Collaborative mindset and ability to thrive in a fast-paced, global environment

Responsibilities

Performance Analytics & Reporting Own the reporting and analysis of global ecommerce KPIs including traffic, conversion, AOV, revenue, etc .
Partner with Digital Product & Engineering teams to d evelop and maintain dashboards using Power BI , GA4, Content Square, and other analytics tools.
Translate complex data into clear, actionable insights for global and regional stakeholders.
Champion 1st- and 3rd-party consumer data to set benchmarks and compare performance to industry standards.
Digital Product Optimization Analyze operational metrics such as site speed, checkout flow, and fulfillment rates to identify friction points.
Support A/B testing and experimentation to validate new features and UX enhancements.
Partner with Digital Product & Engineering to set requirements for tagging and data capture processes to ensure accuracy and completeness.
Global Collaboration & Enablement Partner with regional insights & analytics teams to understand local trends and tailor insights accordingly.
Share best practices and foster a culture of data literacy and experimentation.
Support training initiatives to improve end-user experience with analytics tools and dashboards.
Support migration and standardization of reporting across Retail and Ecommerce channels.

Benefits

Our products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly.
New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K.
We also proudly offer a slate of more nontraditional perks – opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs – that encourage our associates to grow personally as they develop professionally.
You’ll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays and generous parental leave, because work-life balance is more than just a buzzword – it’s part of our culture.
Temporary associates are provided three options for medical insurance as well as dental and vision insurance and an associate discount.
Part time associates are provided 401k, short term disability, a yearly $300 lifestyle reimbursement and an associate discount.
For decades we have fostered a unique culture founded on our values with a particular focus on in-person teamwork and collaboration.
Our North American hybrid model encourages rich in-person experiences, showcasing our commitment to teamwork and connection, while maintaining flexibility for associates.
New Balance Associates currently work in office three days per week (Tuesday, Wednesday, and Thursday).
Our offices are fully open, and amenities are available across our North American office locations.
To continue our focus on hybrid work we have introduced “Work from Anywhere” (WFA) for four weeks per calendar year.
This model will help us enhance our culture while continuing to maintain elements of flexibility.
New Balance provides equal opportunities for all current and prospective associates to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran, or any other protected status.