Senior FP&A Analyst, Corporate
About The Position
Crazy Maple Studio is a rapidly-growing company with offices in the Bay Area (HQ) and Los Angeles specializing in mobile gaming, digital reading, and streaming. We are proud to have a globally distributed team that drives our innovation and contributes to our success across diverse markets. Our flagship platform, ReelShort, is the #1 vertical streaming app in the U.S., with over 5 million DAU, delivering bite-sized episodic content that keeps viewers hooked. Other standout products include Chapters, where users shape immersive stories across drama, fantasy, and romance, and My Fiction, a platform for consuming and creating serialized romance. We’re proud to be recognized as one of the Global Most Loved Workplaces 2025, reflecting our commitment to innovation, creativity, and an employee-first culture. Position Overview: We are looking for a Senior FP&A Analyst to join our finance team at a pivotal stage of growth. This is a high-impact, cross-functional role that sits at the center of our business—owning the company-wide budgeting process, driving headcount and cost allocation frameworks, and partnering directly with business teams on performance tracking and incentive design. This role is ideal for someone who thrives in ambiguity, can establish structure from the ground up, and is equally comfortable in Excel as they are engaging with senior leadership.
Requirements
- 4–7 years of FP&A experience, with exposure to corporate or centralized FP&A functions
- Proven experience contributing to a company-wide budgeting or forecasting cycle
- Strong financial modeling skills; comfortable building models from scratch in Excel or Google Sheets
- Experience with headcount planning and cost allocation across a multi-entity or multi-geography business
- Ability to work with ambiguous, fast-moving data and turn it into actionable insights
- Strong communication skills—able to present complex financial information clearly to non-finance stakeholders and senior leadership
- Experience in content, gaming, media, or consumer internet strongly preferred
- Mandarin proficiency a plus given team collaboration across US and China
Nice To Haves
- Prior experience supporting business teams on performance tracking or incentive design
- Familiarity with digital content or consumer internet business models
- Experience building budget-to-actuals variance frameworks with business metric linkage
- Exposure to pre-IPO or high-growth startup environments
Responsibilities
- Own and drive the annual budgeting process across all business units, coordinating inputs from content, marketing, product, and G&A teams
- Maintain rolling forecasts and variance analyses; translate financial results into clear narratives for CEO and leadership
- Build and improve budget templates, planning models, and reporting cadences that hold business teams accountable to business-driven targets—not just spend numbers
- Design and manage headcount planning models across departments and geographies
- Develop and maintain cost allocation methodologies across product lines and markets, including shared services and infrastructure
- Partner with HR and department leads on workforce planning and compensation benchmarking
- Serve as a dedicated FP&A partner to key business units, providing financial analysis and decision support
- Build and maintain P&L frameworks at the business unit level, tracking revenue, costs, and investment returns across markets
- Design and maintain performance scorecards tied to business KPIs, connecting financial outcomes to operational drivers
- Support incentive plan design and periodic business reviews with leadership
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
