Senior Finance Manager, New Verticals

The Farmer's Dog•New York, NY

77d•Onsite

About The Position

The Farmer’s Dog was born from a mission to change the landscape of pet health, providing dogs and their humans with honest, smart, and simple care. We’re starting by radically improving the $90 billion pet food industry, replacing bags of highly-processed pellets with a personalized subscription service that sends complete and balanced, freshly-made dog food directly to customers’ doors. Our ultimate goal is to create innovative, delightful and personalized experiences across all aspects of pet care, and we believe our direct-to-consumer business model, holistic approach to growth, and dynamic culture uniquely position us to shepherd this backwards industry into the future. To date, The Farmer’s Dog has delivered over 1 billion meals nationwide and raised over $150M in funding to help us build a company as healthy as the dogs who are eating those meals. Join us as we continue to develop ways of bringing peace of mind to customers, health to their companions, and much-needed change to the way people feed and care for their pets. #LongLiveDogs What We Stand For and Where You’ll Come In The Senior Manager, Finance will be the primary finance business partner for our New Verticals function, which encompasses exciting new product lines and offerings, including Treats, DIY, and other emerging categories. This role will own the P&Ls end-to-end across these verticals, driving analysis, evaluating investments, and leading long-term planning to enable profitable growth. Working hand-in-hand with business partners, this person will provide financial insights and advise on strategic decisions that shape the future of our expanding product portfolio. This role reports directly to the VP of FP&A/Finance. One Team: We don’t think of ourselves as “Acquisition Marketers”, “Engineers”, “Data Analysts”, or “Product Managers”. Beyond denoting skill sets and areas of expertise, we don’t think departments matter. We’d rather align ourselves to the goals we’re working to achieve and make sure we have necessary subject matter expertise to drive meaningful impact. We strive to orient ourselves around customer problems TOGETHER – getting the right people, with the right context, in the right rooms/Zooms to solve problems holistically. We are skeptical about everything and precious about nothing: Ideas can and should come from anywhere, and we aren’t tied to our own. We proactively source input. We talk to our customers and leads regularly and are quick to change course if we know there’s a better or more impactful way to solve problems. We consider the customer journey in all of our decisions: We know that no interaction exists in a silo and therefore understand how important every single one is. We ensure our strategy sets prospective and new customers up for success and drives long-term retention. We answer questions and address problems early and proactively. We understand the value of different channels, initiatives, and messages and know how to articulate impact and advocate for prioritization holistically. We Execute For Impact: We don’t subscribe to “best practices” or “industry KPIs”. We’re uninterested in how we compare to “benchmarks”; instead we orient ourselves around being the best we can possibly be. Similarly, we don’t subscribe to rigid or classical expectations of roles – i.e. acquisition is hyper-focused on improving customer retention and experience. We Are Focused and Work Without Assumption: We are not beholden to ideas. We have goals and believe everything beyond that is a series of hypotheses to validate. To that end, we seek to work in sequence and not in parallel. We constantly ask ourselves, “what’s the most important hypothesis I should be working on right now? How do I confirm or reject that hypothesis as fast as possible?”. We rarely have timelines/deadlines and are constantly taking in new information and adjusting our priorities accordingly. We don’t expect to be perfect the first time.

Requirements

You have 7+ years of Strategic Finance, Finance Business Partnering, Finance or related finance experience
You have experience in a high-growth D2C and/or subscription business.
You are adept at owning full P&Ls and acting as the go-to business partner for new business lines or channels.
You combine strategic thinking with strong financial modeling skills, a solid grasp of operations and supply chain dynamics, and an understanding of subscription businesses.
You have experience leveraging data to drive key insights and influence strategic decisions
You are an owner with strong problem-solving skills, comfortable navigating ambiguity, managing multiple projects, and driving impact.
You're a skilled communicator and have the ability to absorb and distill complexity into simple terms to drive decision making.
You are able to build strong cross-functional relationships, effectively facilitate discussions and drive consensus

Nice To Haves

Familiarity with Looker is preferred, and experience with systems like Workday and NetSuite is a plus!

Responsibilities

Serve as the primary finance business partner for New Verticals, providing expertise in ad hoc analysis (e.g., payback, margin, demand forecast), owning forecasting and scenario planning, A/B test evaluation, and KPI development and monitoring.
Own the P&Ls across New Verticals, partnering with business leaders to drive revenue growth, margin expansion, and overall profitability across product lines.
Lead the development and implementation of key analyses and processes to evaluate and scale new businesses, from early concept through rollout and ongoing optimization.
Partner with Marketing, Operations and Supply Chain to ensure successful product launches, efficient scaling, margin optimization, and agility in adapting to shifts in demand.
Develop, maintain, and improve financial models; conduct scenario analyses on financial implications to support leadership decision-making.
Drive integration of new verticals performance into consolidated forecasts, models, and other financial analyses.
Own the annual budgeting and long-range planning processes for New Verticals, delivering rigorous analysis and partnering with budget owners to ensure aligned, actionable plans.
Establish and iterate on weekly/monthly performance reporting and KPI monitoring across new verticals.
Deliver impactful recommendations to leadership, distilling complexity into clear financial insights and strategic guidance.

Benefits

Dog-friendly office in Greenwich Village
Market-competitive compensation and equity packages
Comprehensive Healthcare, Dental, and Vision
Company supported mental health benefits
12 week paid parental leave
Competitive 401k plan with company match
Flexible PTO
Discounted fresh food for your pup
Your pet interrupting video calls (and in-person meetings) is now a feature, not a bug

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