About The Position
As a Senior Field Marketing Manager at NiCE, you will drive regional demand generation, pipeline growth, and revenue through high-impact field marketing programs. This role translates corporate strategy into targeted initiatives that engage enterprise decision-makers and accelerate business outcomes. You will own end-to-end execution of field programs — from industry events and executive engagements to integrated campaigns — working closely with sales, partner marketing, and cross-functional teams. This is a strategic, hands-on role for someone who thrives in fast-paced environments and delivers measurable impact.
Requirements
- Bachelors degree in marketing, communications or related field
- 7+ years of experience in field marketing within a high-tech, B2B, SaaS, or enterprise software environment
- Proven experience driving pipeline and revenue through field and account-based marketing programs
- Strong alignment and partnership experience with enterprise sales teams and sales leadership
- Demonstrated success managing complex, multi-channel field programs across regions or territories
- Experience with marketing automation and CRM platforms (e.g., Marketo, HubSpot, Salesforce)
- Strong analytical mindset with the ability to measure, report, and optimizemarketing impact
- Excellent communication, stakeholder management, and presentation skills
- Ability to thrive in a fast-paced, high-growth environment
- Travel is a requirement in this role, approximately 15-25%
Nice To Haves
- Experience supporting enterprise and / or strategic accounts
- Familiarity with ABM platforms and intent data tools
- Prior experience working with channel, GSI’s or alliance partners
- Global or multi-region field marketing experience
Responsibilities
- Own and execute regional field marketing strategy aligned with sales priorities to drive pipeline and revenue
- Partner closely with sales leadership on territory plans, account engagement, and pipeline acceleration
- Plan and execute integrated programs including events, roadshows, executive roundtables, webinars, and account-basedinitiatives
- Manage end-to-end program execution: planning, budgeting, logistics, promotion, execution, and follow-up
- Drive demand generation through targeted campaigns and high-impact experiences
- Collaborate with partner marketing on joint events and co-marketing initiatives
- Work cross-functionally with digital, content, and product marketing to ensure aligned messaging and execution
- Analyze program performance and pipeline impact; report on ROI and optimizeaccordingly
- Manage budgets and external vendors to maximize program effectiveness
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
1,001-5,000 employees
