Senior Experience Designer
About The Position
The Senior Experience Designer plays a key role in shaping and delivering intelligent, user-centered brand experiences across digital ecosystems. This individual leads research, testing, and experience architecture initiatives while partnering closely with strategy, creative, media, and development teams. This role combines hands-on design leadership with experimentation and optimization expertise. The ideal candidate is equally comfortable building prototypes, leading usability sessions, launching A/B tests, and presenting insights to clients. They contribute meaningfully to the agency's innovation capability and help operationalize emerging tools and technologies.
Requirements
- 4-6 years of experience in UX, digital product design, service design, or related fields.
- Demonstrated ability to independently lead experience workstreams.
- Strong portfolio showcasing research-informed design and measurable outcomes.
- Hands-on experience with usability testing platforms (e.g., Userlytics) and experimentation tools (e.g., VWO or similar).
- Proficiency in Figma and modern prototyping tools.
- Solid understanding of analytics, conversion optimization, and behavioral insights.
- Strong presentation and facilitation skills.
Nice To Haves
- Experience in agency environments serving regional or national brands.
- Exposure to AI-enabled personalization or emerging digital platforms.
- Comfort navigating ambiguity and building structure within evolving innovation initiatives.
- Balanced mindset: creative thinker with analytical discipline.
Responsibilities
- Lead journey mapping, persona development, and experience frameworks across client engagements.
- Translate business and brand objectives into scalable experience ecosystems.
- Architect omnichannel experiences that connect content, media, data, and technology.
- Contribute to innovation roadmaps and opportunity identification.
- Plan and lead qualitative and quantitative user research initiatives.
- Conduct moderated and unmoderated usability testing using platforms such as Userlytics or comparable tools.
- Design research studies that validate new product features, campaign concepts, or digital enhancements.
- Synthesize insights into actionable recommendations tied to business outcomes.
- Develop and manage structured experimentation programs using tools such as VWO, Optimal or similar platforms.
- Design A/B and multivariate tests aligned to defined KPIs (conversion, engagement, retention).
- Analyze performance data and present findings clearly to internal teams and clients.
- Create repeatable testing frameworks that support continuous optimization.
- Create high-quality wireframes, interaction models, and prototypes.
- Build rapid MVP prototypes to support innovation initiatives and pitch efforts.
- Contribute to and evolve design systems.
- Ensure accessibility, usability, and performance best practices are applied.
- Present research findings and experience concepts to client stakeholders.
- Facilitate working sessions or design sprints.
- Collaborate closely with developers to ensure design feasibility and fidelity.
- Partner with media and analytics teams to align testing efforts with performance goals.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
11-50 employees
