Senior Events Planner

TD Bank • Mount Laurel, NJ

23h • $72,280 - $108,160

About The Position

The Live Experiences Team at TD Bank is dedicated to deepening the connection between the TD brand and its customers, as well as enhancing the employee value proposition through a wide range of interactive experiences. These experiences can be in-person, live-streamed, or hybrid, ensuring that we engage our audience in the most effective way possible. Our team operates as a centralized resource, providing invaluable support to all lines of business across the U.S. and selected enterprise lines of business. We consider the entire attendee and stakeholder journey, from the first communication they receive to the post-experience survey, creating a seamless and impactful experience.

The Senior Events Planner is responsible for planning, managing and executing on diverse internal and/or external events: Meetings, road shows, conferences, stakeholder events and experience-based marketing programs. The Senior Events Planner acts as a key consultant to the business on all aspects of event planning and/or integrating the delivery of the event within the business strategy.

Requirements

• Undergraduate degree
• 5+ years relevant experience
• Thorough knowledge of Microsoft Office, including advanced skills in Excel, PowerPoint, OneNote and Project
• Experience working within a marketing department with an intermediate understanding of general marketing practices and principles
• Fluent in digital marketing terms, processes and tools via TD's internal DMIQ training curriculum
• Experience working with industry-accepted Strategic Meeting Management Platforms
• Demonstrated experience managing budgets more than $1MM total
• Experience obtaining city permits (fire, building and special events)
• Ability to formulate robust experience-based strategies, deployments and analytics that drive brand awareness and business results
• Experience developing and delivering on-site, remote and virtual events
• Advanced verbal, presentation and written communications skills
• Experience working with and administering a ticket management platform

Nice To Haves

• In lieu of an undergraduate degree and 5+ years of relevant experience, TD will consider those with a bachelor's degree and 3+ years of relevant experience.
• Corporate event planning experience is preferred.
• Experience working within the Financial Services industry preferred
• Relationships with best-in-class external vendors within the events and hospitality space
• Ability to deliver end-to-end white-glove event experiences from concept and design through execution and post-event analysis across client meetings, conferences, offsites, trainings, and sponsorships.
• Ability to oversee all event logistics, including design, registration, communication, travel, hospitality, food & beverage, production, and content delivery.
• Implement and manage the relationship with key event-technology providers, ensuring cutting edge technology is used to continually innovate event offerings, improve communication, and enhance attendee experience.
• Ability to manage event budgets, negotiate and execute contracts, and ensure compliance with internal policies.
• Define and measure event success through KPIs and analytics. Leverage data insights to continuously improve planning, attendee experience, and business impact.
• Provide regular reporting and insights to senior leadership on event performance and alignment with strategic goals
• Bring forward new ideas as to how we can bring the TD brand to life through innovative experiences that support our brand strategy.
• Elevate the brand experience with distinctive programs that engage clients, employees, and executives.
• Drive continuous innovation, staying on the pulse of event industry trends and best practices, ensuring the latest advancements are creatively integrated into planning and execution.

Responsibilities

• Provides professional expertise in the design, development and execution of various internal/external events: Meetings, road shows, conferences, stakeholder events and experience-based marketing programs for assigned business(s)/across multiple functional areas or at the enterprise level
• Plans and leads the delivery of events organized and ensures alignment with business strategy and TD brand, negotiates contracts, including review of clauses
• Monitors and understands industry trends; identifies issues and opportunities and provides recommended action to appropriate stakeholders; gathers and integrates information/research and interprets existing views of the target audience to support the development of future events
• Ensures that the TD brand is incorporated and protected during the events organized
• Evaluates the effectiveness of the planned event after execution, and analyzes feedback from various internal attendees and/or partners
• Provides functional/business level communications on event planning activities to ensure messages to stakeholders and/or internal/external partners are consistent, appropriate and aligned to business strategies and management direction
• Ensures respective events and programs are well managed, meet business needs, comply with internal and external requirements and align with business priorities
• Manages budget development and execution for related events
• Consistently exercises discretion in managing correspondence, information and all matters of confidentiality; escalates issues where appropriate
• Has expert knowledge of practices and procedures within own area of responsibility and keeps abreast of emerging trends for own business/functional area
• Protects the interests of the organization – identifies and manages risks, and escalates non-standard, high-risk activities as necessary
• Participates in cross-functional/enterprise initiatives as a subject matter expert helping to identify risk/provide guidance for complex situations and develop/deliver presentations/announcements to management or broader audience
• Conducts meaningful analysis at the functional or enterprise level using results to draw conclusions, make recommendations and assess the effectiveness of programs/policies/practices
• Follows evolving regulatory requirements and assesses potential impacts
• Maintains a culture of risk management and control, supported by effective processes in alignment with risk appetite
• Participates fully as a member of the team, supports a positive work environment that promotes service to the business, quality, innovation and teamwork and ensures timely communication of issues/points of interest
• Provides thought leadership and/or industry knowledge for own area of expertise in own area and participates in knowledge transfer within the team and business unit
• Keeps current on emerging trends/developments and grows knowledge of the business, related tools and techniques
• Participates in personal performance management and development activities, including cross training within own team
• Keeps others informed and up-to-date about the status/progress of projects and/or all relevant or useful information related to day-to-day activities
• Contributes to team development of skills and capabilities through mentorship of others and by sharing knowledge and experiences and leveraging best practices
• Leads, motivates and develops relationships with internal and external business partners/stakeholders to develop productive working relationships
• Contributes to a fair, positive and equitable environment that supports a diverse workforce
• Acts as a brand ambassador for your business area/function and the Bank, both internally and/or externally

Benefits

• Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical and mental well-being goals.
• Total Rewards at TD includes base salary and variable compensation/incentive awards (e.g., eligibility for cash and/or equity incentive awards, generally through participation in an incentive plan) and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off (including Vacation PTO, Flex PTO, and Holiday PTO), banking benefits and discounts, career development, and reward and recognition.
• Through regular development conversations, training programs, and a competitive benefits plan, we’re committed to providing the support our colleagues need to thrive both at work and at home.
• You’ll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees