Senior Event Marketing Manager

Appspace•Tampa, FL

About The Position

As a Senior Event Marketing Manager, you will develop and implement marketing strategies designed to boost attendance, engagement, and brand visibility at Tier 2 and 3 events, conferences, and trade shows, while playing a critical role in Tier 1 events. This role is involved across the entire event process, from planning and execution to post-event evaluation, and is responsible for managing both the operational and administrative aspects to ensure events run smoothly and efficiently.

Requirements

Bachelor's degree in marketing, communications, or a related field.
Minimum of 7+ years of experience in event management, preferably in a B2B SaaS environment.
Proven track record of successfully planning and executing large-scale events.
Strong understanding of event marketing and lead generation strategies.
Excellent project management, organizational, and time management skills.
Exceptional communication and interpersonal skills.
Proficiency in event management software and CRM systems (e.g., Salesforce, Marketo, Hubspot).
Ability to work independently and as part of a team in a fast-paced environment.
Strong negotiation and vendor management skills.
Ability to travel as required.

Responsibilities

Develop and execute comprehensive event marketing plans that align with business objectives and drive attendance and engagement.
Collaborate with cross-functional teams (sales, creative, product, etc) to ensure seamless execution of events, including but not limited to venue selection, vendor management, and logistics.
Create compelling event messaging and content that resonates with target audiences and drives interest and attendance.
Manage all aspects of event promotion, including email marketing, social media, paid ads, content creation, and outreach efforts.
Manage event budgets and timelines, ensuring all deliverables are completed on time and within budget.
Assist with event logistics and on-site activities to ensure smooth operations and an excellent attendee experience.
Analyze event performance metrics and provide recommendations for future improvements and optimizations.
Stay up-to-date on industry trends and best practices, and incorporate them into event marketing strategies to stay ahead of the competition.
Foster and maintain strong relationships with internal teams, partners, and customers to contribute to the success of events.
Coordinate travel and accommodations for staff and attendees.
Ensure compliance with all relevant regulations and safety standards.