Senior Enrollment Marketing Specialist

University of Rochester • Goodwell, OK

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About The Position

The Senior Enrollment Marketing Specialist develops and executes strategic marketing and communications campaigns to drive prospect engagement and enrollment for the School of Nursing. This professional-level role manages multichannel outreach, collaborates with stakeholders, and oversees vendor relationships to ensure consistent and effective messaging throughout the student journey. By leveraging data-driven tactics and institutional branding, the specialist advances recruitment goals and enhances the School’s visibility and impact within the university and broader community.

Requirements

• Bachelor’s degree in communications, marketing, or related area required
• Minimum of 5 years of professional experience in marketing, communications, or public relations required.
• Proficiency in marketing technology platforms (Slate CRM, email marketing, analytics, social media management) required.
• Exceptional written, verbal, and project management skills.

Nice To Haves

• Experience in higher education or healthcare industry context strongly preferred.
• Demonstrated experience with multichannel campaign planning, vendor management, and data analysis preferred.

Responsibilities

• Develop, implement, and manage multichannel marketing and communications campaigns for recruitment and enrollment, applying data-informed strategy across channels (e.g., email, digital ads, print, web, social) and throughout the prospective and admitted student journey.
• Lead cross-functional collaboration with Admissions, Communications, and external vendors to plan, advise on, and execute strategic marketing initiatives, providing recommendations aligned with program goals, enrollment priorities, and student audiences.
• Support Slate CRM and marketing automation setup, workflow optimizations, audience segmentation, and reporting to enhance prospective student engagement.
• Oversee strategic coordination and production of recruitment materials (brochures, flyers, digital collateral), ensuring adherence to brand standards and accuracy.
• Conduct market research and analyze campaign data to measure effectiveness, identify trends, and make recommendations for continuous improvement.
• Serve as primary liaison for vendor and agency relationships, managing contracts, timelines, and deliverables for marketing projects.
• Mentor and provide guidance to junior staff, student employees, or internal team members on marketing and outreach best practices, supporting onboarding and professional development.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level