Senior Engagement Consultant - Leads Management

Caterpillar•Peoria, IL

About The Position

Your Work Shapes the World at Caterpillar Inc. When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it. Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics and AI capabilities to help our customers build a better, more sustainable world. Job Summary: The Engagement and Acceleration Team, within the newly created Digital Adoption and Customer Success (DACS) organization, is responsible for driving adoption, by: Synchronizing processes, to ensure clear expectations for dealers and field reps, through collaborative partnership and education. Acting as a bridge between Digital Product teams and DACS regional teams; bringing structure and discipline to products adoption and engagement. Leading internal and Dealer-facing engagement strategies to accelerate Product Adoption. Providing strategic guidance on Digital capabilities requirements, to drive Adoption, Engagement and deliver the best overall Customer Experience with our Digital products. What You Will Do: As the Senior Engagement Consultant for Leads Management, you will drive product adoption & generate business outcomes (Revenue + Feedback) via Engagement/Marketing actions. Your main objectives will be: 1. To develop the strategy & lead the execution of engagement plans with Cat Digital Leads & regional teams Develop actions, map features releases and drive comprehensive engagement plans Responsible to engage regional teams in engagement plans Execution: Write, develop & simplify messaging Develop marketing journeys Execute campaigns 2. To lead Engagement, Marketing and Communications Projects Launch marketing and communications projects with regional teams to drive product adoption. Activities may include: Develop and execute regional webinars Develop and execute regional internal channels (digital, email, employee, etc.) Develop and execute regional events Develop and execute regional collateral sharing 3. Drive Macro Resources in Product Teams Ensure consistency in processes, communication, actions, metrics & results tracking. Drive macro resources between product teams and regional teams. Develop and execute best practices, share learnings, and improve processes from Products. 4. Coordinate with DPM Marketing Team. Support and follow the creation of Marketing/Communication content for Engagement purpose. 5. Coordinate with DRM/SF Team: Develop email journeys and necessary SF features to support Adoption goals.

Requirements

Effectiveness Measurement: Knowledge of effective measurement techniques and ability to measure the quality and quantity of work effort for the purpose of improvement.
Products and Services: Knowledge of major products and services and product and service groups; ability to apply knowledge of product and service appropriately to diverse situations.
Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
Influencing: Knowledge of effective influencing tactics and strategies; ability to impact decisions within and outside own organization.
Effective Communication: Knowledge of effective communication concepts, tools, and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.

Nice To Haves

Extensive knowledge of Prioritized Service Events (PSE; Product and Team)
Expertise in all Digital Products, including Aftermarket Leads and Insights (ALI)
Experience in working with Field teams or Dealers.
Positive attitude, ability to adapt to changes.
Ability to build strong relationships with internal partners.

Responsibilities

Develop the strategy & lead the execution of engagement plans with Cat Digital Leads & regional teams
Lead Engagement, Marketing and Communications Projects
Drive Macro Resources in Product Teams
Coordinate with DPM Marketing Team
Coordinate with DRM/SF Team