Senior Email Marketing Manager

Everyday Health - Pregnancy & Parenting

37d • $90,000 - $115,000

About The Position

Everyday Health’s Pregnancy & Parenting team is looking for an experienced Senior Email Marketing Manager to lead our email marketing strategy and execution. This role will be instrumental in driving engagement, retention, and revenue through data-driven email programs that deliver measurable results across the customer lifecycle.

Requirements

• 5-7+ years of email marketing experience with demonstrated success driving measurable business results
• Deep expertise in email marketing platforms
• Strong analytical skills with experience using data visualization tools and building performance dashboards
• Proven track record of testing and optimization that has meaningfully improved conversion rates and revenue
• Experience conducting user research and translating insights into effective marketing strategies
• Excellent project management skills with ability to manage multiple campaigns simultaneously
• Strong copywriting and creative briefing abilities

Responsibilities

• Own the end-to-end email marketing strategy, from acquisition and onboarding through engagement, retention, and reactivation
• Design and implement comprehensive testing frameworks (A/B and multivariate) to continuously optimize subject lines, creative, copy, send times, segmentation, and personalization strategies
• Analyze campaign performance metrics and translate insights into actionable recommendations that drive KPI improvements
• Develop and maintain email best practices, style guides, and optimization playbooks
• Conduct qualitative and quantitative research to understand subscriber preferences, behaviors, and pain points
• Build detailed customer personas and segmentation strategies based on behavioral data, purchase history, and engagement patterns
• Partner with analytics teams to develop sophisticated attribution models and measure email's impact across the customer journey
• Drive commerce goals through promotional campaigns, abandoned cart programs, product recommendations, and upsell/cross-sell initiatives
• Build and optimize lead generation programs that move prospects through the funnel
• Collaborate with sales teams to develop nurture programs that support pipeline goals
• Own email revenue targets and regularly report on performance against goals
• Design lifecycle marketing programs that maximize customer lifetime value
• Develop re-engagement and win-back campaigns to reduce churn
• Create triggered and automated email flows that deliver timely, relevant content
• Monitor deliverability, list health, and engagement metrics to maintain strong inbox placement

Benefits

• Everyday Health offers competitive salaries in addition to robust, health and wellness-focused benefits, including comprehensive medical, dental and vision coverage, as well as life and disability benefits.
• Our employees enjoy Flexible Spending Accounts (FSAs), a 401(k) with company match, and an Employee Stock Purchase Plan.
• We are committed to work-life balance with Flexible Time Off, Volunteer Time Off and paid holidays.
• We offer family building and caregiving support and generous Family Care and Parental leave, when you need it.
• We also provide Fitness Reimbursement and access to wellness programs, ensuring our team stays healthy both physically and mentally.
• We offer Employee Resource Groups, company-sponsored events, and regular opportunities for professional growth through educational support, mentorship programs and career development resources.
• Our employees are recognized and celebrated through employee engagement programs and recognition awards.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees