Senior Ecommerce Manager

Dollar Shave Club • Durham, NC

33d • $150,000 - $165,000 • Hybrid

About The Position

We are hiring an entrepreneurial and results-driven Senior eCommerce Manager to drive online sales growth and enhance the customer experience for our direct-to-consumer (DTC) eCommerce properties. In this pivotal role, you will lead the execution and optimization of our eCommerce strategies, focusing on site merchandising, customer journey enhancement, and driving key performance indicators. You'll operate with significant autonomy, making data-informed decisions to achieve and exceed revenue targets.

Requirements

• Bachelor's degree in Marketing, Business Administration, Engineering or a related field
• 7+ years of proven success in eCommerce management, digital marketing, or related roles, with a demonstrable track record of driving online sales growth and enhancing site experience, preferably in a DTC or retail environment
• 1-2+ years of deep expertise with Shopify Plus
• 3+ years of strong proficiency in Google Analytics (GA4) and other eCommerce optimization tools
• Exceptional analytical and problem-solving skills, with the ability to interpret complex data, derive clear recommendations, and make data-driven decisions
• Proven experience in driving conversion evolution thru site funnel analytics
• Strong understanding of digital marketing channels, performance analytics, and A/B testing methodologies
• Excellent communication, interpersonal, and cross-team collaboration skills, with the ability to influence stakeholders at all levels
• Demonstrated ownership mentality, self-driven with the ability to work independently with minimal supervision, and a proactive approach to execution
• Natural curiosity, eagerness to learn, and adaptability in a fast-paced environment
• Proven experience managing direct reports and driving team performance, preferred

Nice To Haves

• Background in digital marketing strategy (SEO, Paid Media, CRM)
• Knowledge of UX/UI principles for eCommerce
• Familiarity with inventory management and order fulfillment
• Experience in building or mentoring high-performing teams
• Entrepreneurial experience, such as founding or running an online business

Responsibilities

• eCommerce Growth & Strategy Execution:
• Develop and execute comprehensive eCommerce strategies and tooling to drive online sales growth, enhance customer engagement, and meet revenue targets
• Identify market trends, customer preferences, and competitive landscapes to inform strategic decisions and continuously optimize site performance
• Site Merchandising & Optimization:
• Own and lead all aspects of digital merchandising, including product presentation, categorization, navigation, and promotional placements to maximize conversion rates and average order value
• Team up with product teams and web development agencies, prioritize user experience improvements, conduct A/B testing, and implement new features and enhancements
• Customer Experience Champion:
• Deeply understand customer needs and behaviors to create a seamless, intuitive, and engaging online experience
• Identify opportunities to optimize the customer journey across various touchpoints, including supporting inbound customer journeys with landing page and product messaging
• Data Analysis & Performance Management:
• Utilize Google Analytics (including GA4) and other eCommerce optimization tools to monitor key performance metrics (e.g., online sales revenue, conversion rate, CAC, website traffic, engagement, brand awareness)
• Analyze data, identify trends, provide actionable insights, and present regular reports to senior management
• Cross-Functional Collaboration:
• Partner closely with Brand, CRM, SEO, Paid Media, IT, Design, and Operations teams to execute integrated eCommerce and digital marketing strategies
• Foster strong relationships and ensure operational alignment across departments and with external agencies
• Operational Excellence & Innovation:
• Proactively identify, evaluate, and implement new technologies, tools, and processes to improve efficiency and simplify existing operations
• Ensure timely updates of site inventory, pricing, and product setup, driving operational planning around seasonal peaks

Benefits

• Comprehensive benefit plans with low premium options, including medical, dental and vision coverage, along with supplemental coverage options
• Free life insurance, short term disability and long term disability
• 401(k) plan with a company match of 100% of the first 2%, and 50% of up to an additional 4% with no vesting period
• Unlimited vacation and generous sick time
• Half day Fridays year-round (subject to business needs)
• 12 weeks of fully paid parental leave
• 4 weeks of fully paid disability leave
• Free Dollar Shave Club Products
• Monthly cell phone and work-from-home stipends

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Personal and Laundry Services
• Number of Employees: 101-250 employees