Senior Director, US Hematology Marketing

Sobi•Waltham, MA

19d•$207,000 - $260,000•Hybrid

About The Position

Sobi is seeking a passionate, patient-centric, talented marketer for the role of Senior Director, US Hematology Marketing for the largest Sobi NA Franchise in Sobi. This individual leads the product strategy for significant product(s) in Sobi NA’s Hematology portfolio. You will lead cross-functional teams to develop disease and brand strategy, leveraging expertise in disease-state, market and patient segmentation, and brand promotion. The ideal candidate will have a proven track record in the hematology oncology space. This role will lead a team of 4-5 marketers. This role is flexible on location, with a preference near Waltham, MA and Raleigh, NC.

Requirements

Bachelor’s Degree in relevant field; preferably in business, marketing or the sciences
12+ years of relevant pharmaceutical/biotech industry experience, including 5+years in marketing roles of increasing scope and people management responsibility
Prior launch experience, including leading core marketing strategy and execution for launch
Demonstrated experience establishing cross-functional project objectives and tactics
Ability to navigate and be successful in a fast-paced, results-driven environment, managing through ambiguity
Self-starter who functions well both independently or within a team. Demonstrated ability to lead without authority
Strong project, vendor, and agency management track record, including resource allocation and fiscal management
Experience in managing complex projects through Legal, Medical and Regulatory Approval
Strong communication and interpersonal skills with the ability to influence across functions and levels
Experience managing small or large teams of direct reports, and ability to influence without authority in a matrixed environment

Nice To Haves

MBA in relevant field
Experience working in Hematology and Oncology
Experience working with an accelerated approval product
Experience in HCP and Patient Marketing, Digital Marketing, Market Access, or Insights roles
Rare disease experience

Responsibilities

Lead branded marketing efforts for the hematology portfolio in the U.S., including all HCP, account-focused, and patient personal/non personal promotion, conferences, meetings and events
Led development of the brand franchise and tactical plans
Lead development, creation and implementation of branded omni-channel HCP and patient promotional initiatives
Identify and address drivers and obstacles to brand adoption among target HCPs and Patients to inform brand strategy and franchise planning
Develop, refine and evolve core disease and promotional campaigns for HCPs and patients that correspond to brand needs and market insights
Collaborate with sales leadership and field teams to identify best practices and uncover needs/trends and build relationships to improve consistency of brand strategy execution
Partner with analytics and market research to distill insights, validate business opportunities, optimize marketing mix, and monitor return on investment (ROI) of marketing programs
Think holistically about the business and closely monitor performance against key metrics, taking accountability for driving success of initiatives over the long-term in a competitive market
Lead all national congress strategy and execution, including vendor management, booth design, and internal coordination
Drive and support development of key meetings, such as National Sales Meetings and POAs
Cultivate strong relationships and drive collaboration with all cross functional partners including sales, global commercial, regulatory, legal, analytics, market research, competitive intelligence, patient advocacy, patient services, field reimbursement, medical affairs, and market access
Help develop hematology portfolio long range plan and forecast
Manage vendors and marketing budget
Collaborate to create and implement strategies with the Hematology Leadership Team both in North America and Global team
Cultivate a collaborative team environment amongst the marketing team and cross functional partners

Benefits

Competitive compensation for your work
Generous time off policy
Summer Fridays
Opportunity to broaden your horizons by attending popular conferences
Emphasis on work/life balance
Collaborative and team-oriented environment
Making a positive impact to help ultra-rare disease patients who are in need of life saving treatments
A competitive 401(k) match to support your financial future.
Tuition and wellness reimbursements to invest in your personal and professional growth.
A comprehensive medical, dental, and vision package to prioritize your health and well-being.
Additional recognition awards to celebrate your achievements.