Senior Director, Thought Leader Liaison – West IMM

Eli Lilly and Company

20h•Remote

About The Position

The Thought Leader Liaison (TLL) is a field-based role responsible for thought leader engagement and peer-to-peer (P2P) education within Lilly’s portfolio of therapies in Immunology, spanning from prelaunch to commercialization, including line extensions. This role involves close partnership with the Immunology Customer Strategy Head Senior Director to develop and lead educational engagement strategies for various healthcare professionals, including Dermatologists, Allergists, Rheumatologists, Advanced Practice Providers, and Key Office Immunology staff, across multiple indications such as pediatric and adult psoriasis, alopecia areata, and atopic dermatitis. The position has both an internal cross-functional component, requiring collaboration with brand teams, medical, compliance, and external vendors, and an external component involving interaction, coaching, development, and support of contracted thought leaders (faculty and advisors) at Immunology Congresses. All interactions must adhere to commercial compliance, regulatory, and legal guidelines. The TLL must possess strong attention to detail and the ability to manage multiple projects simultaneously across various focus areas.

Requirements

Bachelor’s Degree
4+ years of industry experience (Immunology strongly preferred, specialty or immunology experience required) with demonstrated leadership and customer-facing results as well as experience working with thought leaders
Qualified applicants must be authorized to work in the United States on a full-time basis
Excellent verbal, written, and presentation communication skills; able to communicate clearly and succinctly with team members and thought leaders
High clinical interest in sophisticated biologic discussions
Strong problem-solving skills: able to recognize problems before they become serious and take corrective action
Excellent self-management and organizational skills; able to handle workload and adjust priorities
Effective teamwork skills; able to adapt to diverse interpersonal styles
Expertise with US affiliate marketing materials approval processes
Experience with agencies / external partner vendors
Resilience and ability to lead through uncertainty, white space, and consistently changing environment
Influence with and without authority (one on one and group setting)
Excellent verbal and written communication, presentation and leadership skills with validated ability to drive decision making and resolve conflicts with internal and external collaborators
Experience translating key customer insights into key product requirements
Knowledge of external environmental trends and healthcare players
Ability to apply all Compliance Policies and Procedures and Good Promotional Practices in unstructured and fluid situations
Understanding of laws and regulations covering providers and payer

Nice To Haves

Advanced graduate degree (PhD, MPH, PharmD, etc.) in a health-related field
Advanced graduate degree in business (MBA)
Consistent demonstration of the performance management leadership behaviors relevant to senior director role (e.g., previous sales leadership or marketing leadership experience)
Prior Marketing or Thought Leader Liaison experience
Prior launch experience

Responsibilities

Identification, development, and ongoing evaluation of 30-40 Dermatology, Allergy and Rheumatology Thought Leaders (TLs), including HCPs and Key Office Staff, within a specified geographic area
Evaluate, coach and support speakers by interacting with each faculty member within your region monthly: virtually and/or live
Optimize engagement, mentor and coach thought leaders concurrently
Communicate complex information and analyses to a variety of scientific and non-scientific audiences
Annual assessment of faculty size, including addition and removal of faculty members, ensuring Lilly has a diverse faculty to best meet the audience’s needs
Respond quickly to faculty inquiries by providing relevant information (every so often faculty will contact TLLs before or after standard working hours)
Responsible for annual brand and compliance training of all speakers including live training, virtual evening training and one-off training to ensure clinical aptitude and podium prowess of the faculty when delivering P2P educational and promotional content
Partner with Faculty Administration and Veeva Digital Engagements to handle speaker compensation capacity, annual speaker contracting and any possible speaker compliance violations
Support cross-functional collaboration for thought leader engagement across Brand Teams, Payer, Medical, Global and Senior Leadership
Regularly attend key regional and national Immunology Congresses (on average of at least one congress a month/weekend to assess opportunities and evolve the Lilly brand strategy with HCP attendees, contracted faculty, Lilly teammates and Congress staff)
Provide support for brand sponsored Product Theater(s) and disease state education at Congresses
Create association with state and national alliances within a defined region, including organized medical groups (e.g., Dermatology, Allergy supergroups)
Coordinate TL engagements with Lilly Brand and Senior Leadership attendees at Congresses and 1:1 interaction to further our Next Generational Thought Leader Engagement Plan
Attend competitor presentations and provide ideas and resources to the brand teams; collect and deliver effective feedback to the Centralized Congress Team to improve future execution
Collect insights and provide input into the brand teams to create positive customer experiences that compliantly differentiate Lilly from the competition in the P2P and Congress channels
Work with the brand teams to develop the P2P content and key messages elements; provide input from an external perspective as part of the annual Customer Planning and Business Planning processes
Virtually attend weekly brand meetings to provide feedback on marketplace developments, TL engagements, P2P implementation, and Congress execution
Support TL engagement and create requests for services (RFSs) for any brand-related needs (e.g., videos, national sales meeting presentations, training, creation of resources, etc.)
Recommend and monitor key insights for each brand in coordination with Lilly Market Research
Help develop complementary and innovative P2P educational strategies and initiatives for compliant promotional education (modalities of P2P, invitations, digital Congress needs, P2P surveys, etc.) by collaborating with cross functional partners including brand teams, medical, advocacy, and payer
Develop vision for the sales force with P2P educational initiatives and ensure compliant execution of tactics; provide P2P/Congress updates on district calls when requested
Create sales meeting workshop content aligned with the sales vision and goals
Create and gain appropriate approval for internal and contracted faculty/advisors communications (FCAP)
Provide training to new and ongoing to experienced sales reps on P2P procedures and strategic use of programming
Oversee logistics, introductions, and brand discussions by securing Thought Leaders for sales meetings or trainings
Complete clinical product and disease state training
Complete all required marketing, thought leader engagement and advising Internal Training Plans (ITPs), including Smart Start training for new marketers
Become proficient in important marketing internal systems
Complete annual Red Book Training
Provide data analytics and tracking for districts on programming trends, budget allocation, and speaker utilization when requested
Provide communication with the sales force when necessary
Maintain relationship with agency/external vendor partner(s) along with day-to-day relationships with internal business partners
Responsible for understanding, implementing, and adhering to company policies, processes, and external obligations

Benefits

Company bonus (depending, in part, on company and individual performance)
Company-sponsored 401(k)
Pension
Vacation benefits
Medical benefits
Dental benefits
Vision benefits
Prescription drug benefits
Flexible benefits (e.g., healthcare and/or dependent day care flexible spending accounts)
Life insurance
Death benefits
Certain time off and leave of absence benefits
Well-being benefits (e.g., employee assistance program, fitness benefits, and employee clubs and activities)