Senior Director, Thought Leader Liaison - Northeast Immunology – US Immunology

Eli Lilly and Company

1d

About The Position

The Thought Leader Liaison (TLL) is a field-based role responsible for thought leader engagement and peer-to-peer (P2P) education within Lilly’s portfolio of therapies in Immunology from prelaunch to commercialization, including line extensions. This role closely partners with the Immunology Customer Strategy Head Senior Director to develop and lead educational engagement strategies for Dermatologists, Allergists, Rheumatologists, Advanced Practice Providers (Nurse Practitioners and Physician Assistants), and Key Office Immunology staff (KOS) across a variety of indications including: pediatric and adult psoriasis, alopecia areata, atopic dermatitis and other possible indications. This role has both an internal as well as external facing component. Internally, this role requires strong cross-functional skills to partner with brand teams, medical, compliance, external vendors, and others in the development, implementation, and execution of the P2P and Congress strategy. Externally, this job includes interaction, coaching, development and support of contracted thought leaders (faculty and advisors) on a regular basis as well as at Immunology Congresses. All interactions must be consistent with commercial compliance, regulatory, and legal guidelines. Encompassing a variety of focus areas, it is vital the TLL has strong attention to detail and the ability to adeptly run many projects simultaneously.

Requirements

• Bachelor’s Degree
• 4+ years of industry experience (Immunology strongly preferred, specialty or immunology experience required) with demonstrated leadership and customer-facing results as well as experience working with thought leaders
• Qualified applicants must be authorized to work in the United States on a full-time basis.
• Consistent demonstration of the performance management leadership behaviors relevant to senior director role (e.g., previous sales leadership or marketing leadership experience)
• Prior Marketing or Thought Leader Liaison experience
• Excellent verbal, written, and presentation communication skills; able to communicate clearly and succinctly with team members and thought leaders
• High clinical interest in sophisticated biologic discussions
• Strong problem-solving skills: able to recognize problems before they become serious and take corrective action
• Excellent self-management and organizational skills; able to handle workload and adjust priorities
• Effective teamwork skills; able to adapt to diverse interpersonal styles
• Prior launch experience
• Expertise with US affiliate marketing materials approval processes
• Experience with agencies / external partner vendors
• Resilience and ability to lead through uncertainty, white space, and consistently changing environment
• Influence with and without authority (one on one and group setting)
• Excellent verbal and written communication, presentation and leadership skills with validated ability to drive decision making and resolve conflicts with internal and external collaborators
• Experience translating key customer insights into key product requirements
• Knowledge of external environmental trends and healthcare players
• Ability to apply all Compliance Policies and Procedures and Good Promotional Practices in unstructured and fluid situations
• Understanding of laws and regulations covering providers and payer

Nice To Haves

• Advanced graduate degree (PhD, MPH, PharmD, etc.) in a health-related field
• Advanced graduate degree in business (MBA)

Responsibilities

• Identification, development, and ongoing evaluation of 30-40 Dermatology, Allergy and Rheumatology Thought Leaders (TLs), including HCPs and Key Office Staff, within a specified geographic area
• Evaluate, coach and support speakers by interacting with each faculty member within your region monthly: virtually and/or live
• Skills set to optimize engagement, mentor and coach thought leaders concurrently
• Strong analytical skills and the ability to communicate complex information and analyses to a variety of scientific and non-scientific audiences
• Annual assessment of faculty size, including addition and removal of faculty members, ensuring Lilly has a diverse faculty to best meet the audience’s needs
• Respond quickly to faculty inquiries by providing relevant information (every so often faculty will contact TLLs before or after standard working hours)
• Responsible for annual brand and compliance training of all speakers including live training, virtual evening training and one-off training to ensure clinical aptitude and podium prowess of the faculty when delivering P2P educational and promotional content
• Partner with Faculty Administration and Veeva Digital Engagements to handle speaker compensation capacity, annual speaker contracting and any possible speaker compliance violations
• Support cross-functional collaboration for thought leader engagement across Brand Teams, Payer, Medical, Global and Senior Leadership
• Regularly attend key regional and national Immunology Congresses (on average of at least one congress a month/weekend to assess opportunities and evolve the Lilly brand strategy with HCP attendees, contracted faculty, Lilly teammates and Congress staff)
• Provide support for brand sponsored Product Theater(s) and disease state education at Congresses
• Create association with state and national alliances within a defined region, including organized medical groups (e.g., Dermatology, Allergy supergroups)
• Coordinate TL engagements with Lilly Brand and Senior Leadership attendees at Congresses and 1:1 interaction to further our Next Generational Thought Leader Engagement Plan
• Attend competitor presentations and provide ideas and resources to the brand teams; collect and deliver effective feedback to the Centralized Congress Team to improve future execution
• Collect insights and provide input into the brand teams to create positive customer experiences that compliantly differentiate Lilly from the competition in the P2P and Congress channels.
• Work with the brand teams to develop the P2P content and key messages elements; provide input from an external perspective as part of the annual Customer Planning and Business Planning processes
• Virtually attend weekly brand meetings to provide feedback on marketplace developments, TL engagements, P2P implementation, and Congress execution.
• Support TL engagement and create requests for services (RFSs) for any brand-related needs (e.g., videos, national sales meeting presentations, training, creation of resources, etc.)
• Recommend and monitor key insights for each brand in coordination with Lilly Market Research
• Help develop complementary and innovative P2P educational strategies and initiatives for compliant promotional education (modalities of P2P, invitations, digital Congress needs, P2P surveys, etc.) by collaborating with cross functional partners including brand teams, medical, advocacy, and payer
• Develop vision for the sales force with P2P educational initiatives and ensure compliant execution of tactics; provide P2P/Congress updates on district calls when requested.
• Create sales meeting workshop content aligned with the sales vision and goals.
• Create and gain appropriate approval for internal and contracted faculty/advisors communications (FCAP)
• Provide training to new and ongoing to experienced sales reps on P2P procedures and strategic use of programming
• Oversee logistics, introductions, and brand discussions by securing Thought Leaders for sales meetings or trainings
• Complete clinical product and disease state training
• Complete all required marketing, thought leader engagement and advising Internal Training Plans (ITPs), including Smart Start training for new marketers.
• Become proficient in important marketing internal systems
• Complete annual Red Book Training
• Provide data analytics and tracking for districts on programming trends, budget allocation, and speaker utilization when requested
• Provide communication with the sales force when necessary
• Maintain relationship with agency/external vendor partner(s) along with day-to-day relationships with internal business partners
• Responsible for understanding, implementing, and adhering to company policies, processes, and external obligations

Benefits

• Company bonus (depending, in part, on company and individual performance)
• Company-sponsored 401(k)
• Pension
• Vacation benefits
• Eligibility for medical, dental, vision and prescription drug benefits
• Flexible benefits (e.g., healthcare and/or dependent day care flexible spending accounts)
• Life insurance and death benefits
• Certain time off and leave of absence benefits
• Well-being benefits (e.g., employee assistance program, fitness benefits, and employee clubs and activities)

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 5,001-10,000 employees