Senior Director, Strategic Marketing

Barry-Wehmiller•St. Louis, MO

About The Position

ROLE SUMMARY The Senior Director, Strategic Marketing is a results-driven executive responsible for leading marketing strategy and execution that fuels commercial growth, customer engagement, and brand visibility across Afinitas’s global footprint. In addition to leading execution, the Senior Director sets the long-term strategic direction for the global marketing function, ensuring alignment with enterprise priorities and deep partnership with Sales, Product, and Executive Leadership. This is a leader-of-leaders role, responsible for building scalable capabilities, developing high-performing talent, and delivering measurable impact across the customer journey. Success in this role requires a growth-minded brand builder — energized by evolving customer needs, creative differentiation, and cross-functional orchestration.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or related field required; MBA or advanced degree preferred
10+ years in marketing, with 5+ years leading multiple teams
Demonstrated experience building and empowering high-performing marketing teams — focused on mentorship, capability growth, and sustained excellence
Proven success leading enterprise-wide marketing in industrial manufacturing, automation, or B2B technology sectors
Track record of partnering with Product and Sales to drive go-to-market success
Expertise across digital, demand generation, brand, content, and market research
Skilled in leveraging marketing platforms (CRM, MAP, analytics) to drive scalable, data-driven execution
Strong execution mindset with the ability to turn strategy into results
Data-driven and analytical; experienced in funnel metrics, KPIs, and marketing ROI
Executive presence with strong communication skills; able to influence across functions
Comfortable in matrixed, global environments
Technically fluent; able to translate complex solutions into customer-centric value propositions
Flexibility to take on evolving responsibilities in response to strategic priorities and business needs

Nice To Haves

M&A experience is highly preferred
Global Marketing experience preferred

Responsibilities

Lead the execution of integrated marketing campaigns that drive pipeline growth, customer retention, and commercial enablement.
Manage the global marketing planning process, including budget allocation and program delivery, with clear KPIs and accountability.
Ensure operational excellence and high-quality delivery across all marketing initiatives.
Oversee development of commercial enablement tools that support sales effectiveness, product positioning, and customer engagement.
Align marketing strategy with the company’s goal of being a trusted partner to the builders of the world’s infrastructure
Fall in love with solving customer challenges through market-leading brand storytelling, engagement, and demand generation.
Implement marketing solutions that drive differentiation, market leadership, and customer value.
Champion cross-functional collaboration between commercial, product, finance, and operations teams to deliver seamless, impactful customer experiences.
Identify and capitalize on new business opportunities through breakthrough marketing strategies and global market expansion initiatives.
Define and evolve the global marketing strategy in alignment with business objectives and growth priorities, building out the strategic marketing function and team at Afinitas
Partner closely with Sales and Product leadership to ensure marketing plans support go-to-market alignment, product positioning, and persona-based engagement.
Partner with division portfolio leaders to translate product strategy and technical innovation into compelling go-to-market narratives and launch plans.
Identify and translate market trends and growth opportunities into actionable marketing strategies and initiatives.
Own the global brand strategy and ensure a consistent voice, design, and message across all touchpoints.
Oversee the content strategy and editorial calendar, ensuring alignment with thought leadership, demand generation, and customer engagement goals.
Ensure digital marketing channels — including SEO/SEA, email, and social media — are fully integrated into campaign strategies and measured for effectiveness.
Oversee communication strategy, including global events, trade shows, media relations, PR, and industry association engagement, ensuring a consistent and visible brand presence.
Ensure internal brand alignment – creating tools and messaging that enable all employees to serve as brand ambassadors.
Oversee market and customer research, persona development, and competitive intelligence to guide strategic marketing decisions.
Ensure insights are used to inform campaign development, product positioning, and segment-specific messaging.
Ensure teams are accountable for tracking and reporting on marketing effectiveness, ROI, and funnel performance — including regular monthly and quarterly performance reporting.
Ensure deep analysis is conducted across channels such as SEO, paid media, and social engagement metrics to inform ongoing optimization.
Collaborate with division portfolio leaders to identify whitespace opportunities and shape front-end innovation through deep customer insights.
Establish a structured Voice-of-Customer feedback mechanism to shape product innovation and refine marketing messaging.