Director of Strategic Marketing
About The Position
We are a critical division within a nationally recognized healthcare enterprise, focused on optimizing supply chain performance and reducing operational costs across healthcare facilities nationwide. Our work directly impacts hospitals, surgery centers, long-term acute care facilities, and physician offices by improving efficiency so clinicians can focus on patient care. With a reputation for ethical leadership and operational excellence, we are building the next evolution of our GPO division—and this role will help define it. A high-visibility position presenting directly to CFOs, COOs, and CEOs. The opportunity to build branding and marketing strategy from the ground up for a growing GPO division. Full ownership of persona development, annual marketing plans, competitive analyses, and strategic positioning. A role designed for a creator and builder—someone who thrives in blank-slate environments. Competitive base salary plus performance-based bonus. Relocation assistance and the financial benefit of working in a state with no income tax.
Requirements
- 8–10+ years of experience marketing to healthcare facilities within the pharmaceutical or medical device industry (required).
- Direct experience marketing to one or more of the following: ASCs (Surgery Centers), LTACs (Long-Term Acute Care), and/or Physician Offices (required).
- Deep understanding of healthcare supply chain and the GPO industry (required).
- Proven experience building marketing programs, branding, and go-to-market strategies from the ground up.
- Strong executive presence with the ability to present to senior leadership (CFO, COO, CEO).
- Demonstrated ability to both create strategy and execute tactically.
- Excellent writing skills, with experience developing annual marketing plans in presentation format.
- Bachelors degree in Marketing or Marketing Communications (required).
- Proficiency in PowerPoint, Word, and Excel; HubSpot and Canva preferred.
- Ability to work full-time on-site in Nashville, TN.
- Note: Candidates without 8–10 years of healthcare facility marketing experience within pharmaceutical or medical device industries will not be considered.
Nice To Haves
- HubSpot and Canva experience preferred.
Responsibilities
- Create and execute comprehensive annual marketing plans from scratch, including landscape assessments, competitive analyses, and SWOT evaluations.
- Develop targeted personas and positioning strategies for ASCs, LTACs, and physician offices.
- Lead branding initiatives to grow GPO memberships and market presence.
- Partner cross-functionally with executive stakeholders to align marketing initiatives with business goals.
- Build and deliver high-level executive presentations in PowerPoint.
- Develop compelling written content and strategic messaging tailored to healthcare facilities—not direct-to-consumer audiences.
- Execute tactically—not just strategize—across campaigns, messaging, and brand initiatives.
- Utilize tools such as PowerPoint, Word, Excel (HubSpot and Canva experience preferred).
Benefits
- Relocation assistance and the financial benefit of working in a state with no income tax.
- Competitive base salary plus performance-based bonus.
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What This Job Offers
Job Type
Full-time
Career Level
Director
