Senior Director Strategic Growth Channels

MINIAT HOLDINGS LLC • South Holland, IL

1d • Hybrid

About The Position

The Sr. Director, Strategic Growth Channels (SGC) is responsible for co-developing the overarching SGC strategy to drive sustainable company growth across key channels, including Distribution (Broadline, Regional, DOT), Industrial, Co-Manufacturing, and Retail. This role will lead channel strategy development, manage future regional brokers, and oversee execution of initiatives that expand market presence and profitability. The Sr. Director will collaborate cross-functionally to ensure operational readiness and deliver channel-specific KPIs. This position includes direct leadership responsibility for one team member and requires strong expertise in channel management, strategic partnerships, and market analysis. This position requires a dynamic, results-driven leader with extensive experience in pioneering sales, and a proven track record of building and managing complex customer partnerships.

This is a newly created role that requires a highly engaged, hands-on leader. In addition to developing strategy, the Sr. Director will be expected to actively pursue opportunities, directly engage with customers, and execute tactical initiatives - especially during the initial phase before a larger team is established. This role is not limited to high-level planning; it demands a leader who is willing to roll up their sleeves and drive results personally.

Requirements

• Experience in distribution, industrial, retail, and co-manufacturing channels.
• Strong analytical and strategic planning skills with proven execution capability.
• Leadership and cross-functional influence skills to drive organizational alignment.
• Excellent communication, negotiation, and presentation skills.
• Strong business acumen with a deep understanding of sales, forecasting, and P&L literacy.
• Requires the ability to think strategically, foster change, incorporate innovation, and implement strategies throughout all levels of the organization.
• Requires customer interaction skills and the ability to build and sustain trusted relationships both internally and externally.
• Ability to drive cross-functional collaboration and influence stakeholders.
• Experience with PowerBI
• If remote, ~50% travel to Customer visits, South Holland and Carrollton, GA offices

Responsibilities

• Work closely with the SVP to develop and refine the strategy for Strategic Growth Channels, including developing and executing growth strategies for Distribution (Sysco, USF, regional), Industrial, Co-Manufacturing, and Retail.
• Actively call on key accounts and prospects to establish new business and accelerate channel growth during the initial phase.
• Drive participation in broadline innovation programs and private label RFP bids.
• Co-create broker execution plan, distribute broker RFP’s and broker selection if applicable.
• Manage future regional brokers and ensure alignment with company objectives if applicable
• Collaborate cross-functionally (Sales, Finance, Culinary, Marketing, R&D, Supply Chain) to ensure channel readiness and align company capabilities with market needs, maximizing product portfolio performance and customer value.
• Pioneer, identify and pursue new opportunities and channels (SGC) for market growth and account expansion.
• Drive channel-specific innovation and new product introductions aligned with operational capabilities.
• Monitor performance metrics and adjust strategies to achieve KPIs.
• Maintain strong relationships with distributors, brokers, and key accounts.
• Ensure compliance with pricing strategies and margin management for profitability.
• Provide leadership and mentorship to direct report and influence sales peers and cross-functional teams.
• Responsible for delivering channel top line metrics, including revenue, volume, and contribution margin dollars through performance. Holds self and team accountable to mutual goals.
• Builds and sustains high-level strategic relationships with customers, industry stakeholders, and professional peers to drive influence and long-term business growth.
• Stay informed about market trends and competitors.
• Perform other duties as assigned.
• Leads, coaches, and evaluate direct report, providing performance feedback, resolving employee relations issues, and making compensation recommendations in alignment with company guidelines.
• Provides strategic direction and oversight to the sales organization, ensuring alignment with company objectives, customer commitments, and revenue growth targets.
• Oversees timekeeping accountability, scheduling coordination, and approval of time off for direct reports, ensuring operational continuity and compliance with company policies.
• Ensures adherence to company policies, including applicable food safety, quality, and employee safety standards as they relate to customer interactions, site visits, and commercial activities.
• Drives talent development by onboarding, training, and mentoring team members on company policies, sales processes, customer engagement standards, and evolving commercial strategies, while identifying high-potential talent for future growth opportunities.
• Promotes continuous professional development through participation in industry organizations, trade associations, customer forums, and professional networks to enhance commercial effectiveness and market insight.
• Serves as a primary point of escalation for cross-functional issues, coordinating with internal stakeholders to prioritize initiatives, resolve challenges, and ensure timely, high-quality deliverables.
• Ensures consistent and fair application of systems, policies, and procedures across the sales function, reinforcing accountability and ethical conduct.
• Partners with Human Resources to address personnel matters in accordance with company policies and applicable labor agreements, participating in union-related discussions or grievance meetings as necessary.

Benefits

• Medical
• vision
• dental
• discretionary bonus up to 30% (50% personal performance based & 50% company performance)
• profit sharing (which feeds retirement) at a minimum of 3% annually
• 216 hours PTO in the 1st 12 months

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees