Senior Director, Segment Marketing

Elsevier•New York, NY

10d

About The Position

About our Team A global leader in information and analytics, we help researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. Building on our publishing heritage, we combine quality information and vast data sets with analytics to support visionary science and research, health education and interactive learning, as well as exceptional healthcare and clinical practice. At Elsevier, your work contributes to the world's grand challenges and a more sustainable future. We harness innovative technologies to support science and healthcare to partner for a better world. About the Role The Senior Director of Segment Marketing is a strategic leadership role responsible for driving growth within a priority customer segment. Reporting to the VP, Academic Leader and Funder Audience Marketing, this role defines the global segment marketing vision and ensures execution aligns with business and revenue goals. You will lead the development and execution of global segment growth strategies that directly impact marketing-sourced bookings and overall sales growth. Leading a dedicated team, you will translate market insights and positioning into actionable go-to-market plans, delivering compelling, persona-driven messaging, campaigns, and sales enablement that support the full buying journey. This role requires a seasoned B2B marketing leader with strong executive presence, a collaborative mindset, and a proven track record of delivering results in a global, cross-functional environment.

Requirements

10+ years of B2B marketing experience, including 5+ years in senior leadership
Proven success driving marketing-sourced pipeline and bookings
Experience enabling sales teams with clear messaging, assets, and GTM guidance
Deep expertise in segmentation, persona-based marketing, and complex buyer journeys
Strong cross-functional leadership and executive communication skills

Responsibilities

Drive segment growth in support of A&G’s growth ambition
Define and execute global segment marketing and GTM strategies
Translate positioning and insights into high-impact programs, campaigns, and sales enablement
Own persona-based messaging, value propositions, and sales enablement frameworks
Prioritize segment opportunities and align resources to highest-growth initiatives
Partner closely with Product, Sales, Field Marketing, Strategy, and Comms
Lead, develop, and inspire a high-performing segment marketing team

Benefits

Generous holiday allowance with the option to buy additional days
Health screening, eye care vouchers and private medical benefits
Wellbeing programs
Life assurance
Access to a competitive contributory pension scheme
Save As You Earn share option scheme
Travel Season ticket loan
Electric Vehicle Scheme
Optional Dental Insurance
Maternity, paternity and shared parental leave
Employee Assistance Programme
Access to emergency care for both the elderly and children
RECARES days, giving you time to support the charities and causes that matter to you
Access to employee resource groups with dedicated time to volunteer
Access to extensive learning and development resources
Access to employee discounts scheme via Perks at Work