Sr. Director, Segment Marketing & Events

AlertMedia•Austin, TX

3h•Hybrid

About The Position

At AlertMedia, everything we do supports our mission: To save lives and minimize loss by identifying active threats globally and facilitating timely communications when an emergency threatens personal safety and business continuity. Our core values drive us in our important mission of keeping people safe & informed: We’re humans not robots Customers always come first We work better together Simplicity is our strength Our reputation is priceless Hard work pays off As one of the fastest growing software companies in the United States, we’re focused on finding the best talent and building the best team to continue accelerating our rapid growth to keep up with our demand! As the Senior Director, Segment Marketing & Events, you’ll play a central role in AlertMedia's go-to-market strategy—driving how we engage, convert, and grow across market segments. You’ll lead a global team responsible for high-impact outbound and event initiatives, partner closely with Sales and GTM leaders, and ensure marketing investments translate into opportunities, pipeline, and bookings. This role balances leadership, strategy, and execution in a fast-growing SaaS environment.

Requirements

10+ years of relevant experience in B2B SaaS marketing, with 5+ years focused on outbound programs & events.
5+ years of experience managing and developing high-performing teams.
Demonstrated success building and scaling outbound & events programs that translate to revenue.
Excellent cross-functional collaboration skills with a track record of building strong partnerships with Sales and Sales Development.
Skilled at distilling complex performance data into concise, executive-ready insights and recommendations.
Strong communication and storytelling skills, both written and verbal.
Strong copywriter with exceptional attention to detail & experience leveraging AI to increase output.
Strategic thinker with the ability to shift priorities quickly based on evolving business needs.

Nice To Haves

Familiarity with tools like Salesforce, Outreach, Sendoso, Wrike, and FullCircle preferred.

Responsibilities

Provide strategic leadership for outbound marketing and event programs across new business segments, including outbound campaigns, gifting, associations, dinners, trade shows, virtual events, roundtables, and more to drive pipeline creation.
Oversee GTM strategy & execution in EMEA for full-funnel demand programs—including email, events, webinars, gifting, associations, advocacy, and more to drive market interest.
Be accountable for opportunity and pipeline metrics across all new business segments, ensuring accurate attribution and consistent reporting to inform strategy, planning, and executive decision-making.
Cultivate strong cross-functional partnerships to align Sales and Marketing around opportunity and pipeline creation targets.
Manage and steward an annual budget, ensuring efficient resource allocation and clear ROI visibility.
Lead and mentor a global team across segment marketing and event functions, enabling high-impact execution and growth.

Benefits

Competitive base salary + Company-wide bonus program
Generous and flexible time off and parental leave policies
Health benefits - Medical, Dental, Vision and Life Insurance are 100% paid for employees!
401K with generous company match
Amazing rewards and incentives – we love celebrating each other!
Commitment to community service with opportunities to give back
A Best Places to Work company 10 years in a row and numerous other awards
Access to new downtown office with 360 views of Austin, high-tech building gym and nearby running trails
Ongoing career development opportunities through our Learning & Development team
You'll do meaningful work—while growing your career in a fast-moving, global company with an award-winning culture