Senior Director, Revenue Strategy & Audience Insights

New York Botanical Garden•New York, NY

1d•Hybrid

About The Position

NYBG is seeking a strategic, analytically driven leader to serve as Senior Director of Revenue Strategy & Audience Insights. The Senior Director will lead visitation research, and forecasting efforts, translating data into actionable recommendations that shape programming, marketing, ticketing, and long-term revenue planning. The role has high visibility across departments and regularly informs executive decision making. This position is ideal for a candidate with experience in analytics, consumer insights, or ticket and package pricing strategy who is motivated by the prospect of applying this experience to a mission-driven organization. Candidates should have demonstrated experience creating narratives from data and using those to drive recommendations to executive-level audiences.

Requirements

Bachelor’s degree required in quantitative-based field.
Curiosity to study and apply relevant software and product innovations from both the nonprofit sector and the wider technology industry.
Significant experience in audience research, consumer insights, analytics, or strategy, preferably in a complex, cross-functional organization.
Expertise in data visualization using Excel, PowerBi or other tools.
Demonstrated ability to connect data to outcomes and strategic decisions.
Strong communication skills with the ability to present insights clearly to non-technical audiences and senior leaders.
Collaborative, solutions-oriented mindset with the ability to navigate ambiguity, manage differing perspectives, and build consensus.
Sound judgment and discretion when working with sensitive data.

Nice To Haves

Master’s degree or equivalent professional experience preferred.

Responsibilities

Translate complex analyses into clear, actionable insights for leadership and cross-functional teams through dashboards, reports, presentations, and visualizations tailored to diverse stakeholders, enabling leadership and teams to adjust forecasts, strategies, and operations dynamically.
Link audience insights to financial outcomes including ticket revenue, membership transactions, retail, and ancillary income.
Analyze historical and real-time visitation, sales, and audience data to develop predictive attendance and behavior models, leveraging Excel and AI-assisted tools where appropriate, and translate those forecasts into financial scenarios that inform ticket pricing, packages, programming, and capacity planning.
Partner closely with Marketing, Visitor Experience, Exhibitions and Programming, Education, Finance, and senior leadership to integrate sales insights into planning and operations.
Own ticketing & visitation data integrity and governance, establishing standards, safeguards, and quality assurance practices that ensure accuracy, consistency, and reliability.
Manage relationships with ticketing system vendors and external system providers. Track relevant expense budgets, deliverables, data security, and performance against institutional needs.
Influence institutional strategy by presenting insights persuasively and building consensus at the executive level.
Champion a data-driven culture by establishing best practices, mentoring teams, and setting a clear vision for analytics and forecasting.
Serve as an institutional thought leader, staying current on trends and best practices in audience research, innovative pricing and ticketing strategies, industry benchmarking, and the responsible application of AI and emerging analytics technologies in cultural institutions.