Senior Director, Revenue Marketing

Fleetio

10d•Remote

About The Position

Fleetio is scaling rapidly and entering a new stage of growth. We’re seeking a Senior Director of Revenue Marketing to architect the engine that converts awareness into pipeline and pipeline into revenue. This leader will be responsible for pipeline performance across inbound, lifecycle, and digital programs—connecting data, creativity, and accountability to drive predictable, profitable growth. A little about us…Fleetio is a modern software platform that helps thousands of organizations around the world manage their fleet operations. Transportation technology is a hot market and we’re leading the charge, with raving fans and new customers signing up every day. We raised $450M in our Series D in June of 2025 and are on an exciting trajectory as a company. Fleetio is also a proud founding member of the Rails Foundation! More about our team and company: Fleetio overview video: https://www.youtube.com/watch?v=IlvIbwZT3oU Our careers page: https://www.fleetio.com/careers Who you are The ideal candidate for this role will lead a team of data-driven marketers across web, content, digital, and lifecycle programs—owning full-funnel accountability. The ideal candidate is both strategic and hands-on, thrives in transformation, and has proven success driving 20%+ YoY pipeline growth in B2B SaaS. Your impact Pipeline Ownership & Growth Own the marketing pipeline number across SMB, MM, and ENT segments—partnering with Sales and RevOps to set goals, forecast accurately, and measure what matters. Build a predictable, data-backed revenue engine that drives consistent 20%+ YoY pipeline growth. Implement and evolve a performance framework rooted in cohort-based measurement, CAC efficiency, and ROI visibility across all channels. Drive alignment and rhythm across Demand Gen, Digital, and Lifecycle teams to maximize performance and conversion across every stage of the funnel. Digital & Lifecycle Marketing Lead web, content, SEO, and digital channels to increase traffic, conversion, and qualified pipeline. Oversee lifecycle and nurture programs to improve engagement, retention, and expansion. Build and optimize integrated campaigns with performance measurement frameworks. Partner closely with RevOps to ensure attribution accuracy and reporting integrity. Champion experimentation through continuous A/B testing, creative iteration, and messaging refinement. Data, Insights & Accountability Drive a culture of performance, accountability, and optimization—connecting every initiative to measurable business outcomes. Collaborate with Marketing Ops to leverage AI and automation for reporting, segmentation, and campaign execution. Implement industry best practices around full-funnel analytics, including conversion velocity, multi-touch attribution, and LTV:CAC ratios. Own reporting cadence to ELT—translating performance data into insights, actions, and strategic recommendations. Leadership & Development Act as a player-coach—mentoring team members while staying close to the data and details. Build and develop a high-performing marketing team that thrives in transformation and cross-functional collaboration. Partner with the CMO to align goals, messaging, and budget to growth priorities. Build a continuous learning culture—investing in talent through analytics training, experimentation frameworks, and shared learning sessions. Future Expansion Over time, expand the scope to include Field Marketing, ABM, and Events Strategy—owning customer roadshows, event programs, and executive engagement. Build scalable playbooks that integrate digital and physical experiences into a cohesive pipeline for generating leads. Your experience

Requirements

10–15+ years of experience in B2B SaaS marketing, leading pipeline-focused teams across digital, lifecycle, and content marketing.
Proven track record of driving 30%+ YoY pipeline growth through scalable, data-backed programs.
Analytical builder—comfortable operating in complexity while bringing clarity and focus to metrics and outcomes.
Deep experience with web performance, SEO, email nurture, and digital advertising.
Hands-on leader who teaches by doing and has rebuilt or up-leveled marketing teams.
Skilled at collaborating with Ops and leveraging AI/automation to improve speed, precision, and insights.
Comfortable presenting to executives, partnering with Sales, and owning measurable results.

Responsibilities

Own the marketing pipeline number across SMB, MM, and ENT segments—partnering with Sales and RevOps to set goals, forecast accurately, and measure what matters.
Build a predictable, data-backed revenue engine that drives consistent 20%+ YoY pipeline growth.
Implement and evolve a performance framework rooted in cohort-based measurement, CAC efficiency, and ROI visibility across all channels.
Drive alignment and rhythm across Demand Gen, Digital, and Lifecycle teams to maximize performance and conversion across every stage of the funnel.
Lead web, content, SEO, and digital channels to increase traffic, conversion, and qualified pipeline.
Oversee lifecycle and nurture programs to improve engagement, retention, and expansion.
Build and optimize integrated campaigns with performance measurement frameworks.
Partner closely with RevOps to ensure attribution accuracy and reporting integrity.
Champion experimentation through continuous A/B testing, creative iteration, and messaging refinement.
Drive a culture of performance, accountability, and optimization—connecting every initiative to measurable business outcomes.
Collaborate with Marketing Ops to leverage AI and automation for reporting, segmentation, and campaign execution.
Implement industry best practices around full-funnel analytics, including conversion velocity, multi-touch attribution, and LTV:CAC ratios.
Own reporting cadence to ELT—translating performance data into insights, actions, and strategic recommendations.
Act as a player-coach—mentoring team members while staying close to the data and details.
Build and develop a high-performing marketing team that thrives in transformation and cross-functional collaboration.
Partner with the CMO to align goals, messaging, and budget to growth priorities.
Build a continuous learning culture—investing in talent through analytics training, experimentation frameworks, and shared learning sessions.
Over time, expand the scope to include Field Marketing, ABM, and Events Strategy—owning customer roadshows, event programs, and executive engagement.
Build scalable playbooks that integrate digital and physical experiences into a cohesive pipeline for generating leads.

Benefits

Multiple health/dental coverage options (100% monthly cost coverage for employee, 50% for family)
Vision insurance
Incentive stock options
401(k) match of 4%
PTO - 4 weeks (increases at year two)
12 company holidays + 2 floating holidays
Parental leave- birthing parent (16 weeks paid) non-birthing (4 weeks)
FSA & HSA options
Short and long term disability (short term 100% paid)
Community service funds
Professional development funds
Wellbeing funds - $150 quarterly
Business expense stipend - $125 quarterly
Mac laptop + new hire equipment stipend
Monthly catered lunches
Fully stocked kitchen with tons of drinks & snacks
Remote working friendly since 2012