Senior Director, Promotions
About The Position
At PrizePicks, we are the fastest-growing sports company in North America, as recognized by Inc. 5000. As the leading platform for Daily Fantasy Sports, we cover a diverse range of sports leagues, including the NFL, NBA, and Esports titles like League of Legends and Counter-Strike. Our team of over 450 employees thrives in an inclusive culture that values individuals from diverse backgrounds, regardless of their level of sports fandom. Ready to reimagine the DFS industry together? We’re looking for a strategic and data-driven Senior Promotions Director to lead our efforts in maximizing the effectiveness of our promotional strategy, maximizing player engagement and loyalty whilst constantly optimizing for investment efficiency. In this high-impact role, you’ll oversee the development and execution of personalized, cross-channel promotional strategies that deepen customer relationships, deliver excitement to the user base and drive lifetime value.
Requirements
- 8+ years of experience in Retention or Revenue Operations, with at least 3 years in a leadership role.
- Deep understanding of customer segmentation, lifecycle stages, and promotional best practices.
- Proven experience managing and optimizing a large budget.
- Strong analytical skills with the ability to interpret data and turn insights into action.
- Excellent communication and cross-functional leadership skills
Nice To Haves
- Experience in a mobile-first, fast-paced consumer technology or gaming environment strongly preferred.
- Familiarity with regulatory and compliance considerations in gaming, fantasy sports, or sports betting is a plus.
- Industry and/or existing organic interest in the PrizePicks product desirable.
Responsibilities
- Deliver and manage the execution of a coherent promotional strategy, effectively balancing engagement and retention through data-driven reinvestment.
- Constantly optimize against the significant monthly budget, ensuring the right players are receiving the right level of investment.
- Be a thought leader in customer segmentation strategy and execution.
- Present, deliver insights and engage with senior and executive leadership; translating insights into repeatable playbooks.
- Develop and own an always-on test & learn roadmap, establishing frameworks for accurately measuring success and iterating upon learnings.
- Drive the PrizePicks brand forward with exciting, engaging promotions that deliver brand loyalty and advocacy.
- Work and build ways of working with key collaborators and stakeholders; primarily with CRM, Analytics, Game Operations, Marketing and Programmatic Promotions.
- Ensure all promotions meet regulatory and compliance standards, particularly in a highly regulated DFS/gaming environment.
- Lead and develop a high-performing team, driving a culture of accountability, experimentation and learning.
Benefits
- Company-subsidized medical, dental, & vision plans
- 401(k) plan with company match
- Annual bonus
- Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!)
- Generous paid leave programs, including 16-week paid parental leave and disability benefits
- Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked
- Company-wide in-person events and team outings
- Lifestyle enhancement program
- Company equipment provided (Windows & Mac options)
- Annual performance reviews with opportunities for growth and career development
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
