Senior Director, Professional Field Sales + Education

amika

12d•Remote

About The Position

As the Senior Director of Professional Field Sales & Education, you will lead the charge in driving sustainable sales growth and expanding brand presence across professional salon channels. This includes acquiring new doors, retaining existing accounts, increasing in-salon brand share, ensuring successful new product launches, and executing promotional campaigns that enhance the overall salon experience. In this strategic role, you will build and manage a high-performing team of sales managers and sales/education ambassadors. Your team will champion brand advocacy and deliver measurable results through strong partnerships with professional distributors and salons. You will be accountable for executing sales and education strategies across the North American market and will work in close collaboration with senior leaders in distribution, education, finance and trade/professional salon marketing to align on business goals and drive excellence in the field.

Requirements

10+ years of progressive experience in field sales, education, or brand management within the professional beauty, salon, or consumer packaged goods industry.
5+ years in a leadership role, managing high-performing, geographically distributed sales and/or education teams.
Proven track record of developing and executing strategic sales plans across multiple levels (store, regional, national) with measurable results.
Demonstrated success in building and managing distributor relationships, with the ability to influence senior executives and drive mutual growth initiatives.
Experience in budget management, forecasting, and P&L oversight, with strong financial acumen.
Strong understanding of salon business dynamics, including new door acquisition, in-salon share growth, promotional execution, and product launch performance.
Deep knowledge of field team KPIs and how to track, manage, and optimize performance across field sales and education roles.
Expertise in training and education strategy, with experience recruiting and developing freelance educators and ambassadors.
Strong presentation and communication skills, with the ability to develop compelling sales tools, promotional materials, and brand messaging.
Excellent organizational and planning skills; able to lead multiple projects and priorities in a fast-paced environment.
Highly collaborative mindset with experience working cross-functionally (marketing, education, distribution).
Willingness to travel 40–50% of the time to support team development, relationship building, and field execution.
Proficiency in sales reporting tools and CRM platforms; tech-savvy with a data-driven mindset.
Bachelor’s degree in Business, Marketing, or related field (MBA a plus).

Responsibilities

Develop and manage annual, quarterly, and monthly sales budgets and plans across store, regional/distributor, and national levels, ensuring alignment with business objectives.
Monitor performance metrics consistently and allocate resources strategically to achieve sales targets.
Partner closely with distribution and education leadership, actively contributing to strategic planning and alignment in key cross-functional meetings.
Lead, coach, and manage the field sales and education team, establishing and driving KPIs such as days in the field, visits per day, door openings, education classes, VIP events, and new product launch success.
Optimize field time and productivity across the sales and education teams to maximize business impact.
Build and maintain senior-level relationships with distributor executives, influencing decision-making and driving initiatives that elevate brand presence and sales performance.
Maintain a healthy profit and loss ratio in line with brand expectations and business growth objectives.
Stay ahead of industry trends and the competitive landscape to inform strategy and identify growth opportunities.
Oversee all field operations, including hiring, managing, and developing territory brand managers and indirect field sales representatives.
Design and implement effective call cycles and prospecting strategies to drive new business growth and optimize territory coverage.
Set and communicate clear sales goals; track progress through reporting tools and provide actionable insights to the team.
Organize impactful team meetings (quarterly or bi-annual) that foster engagement, alignment, and performance optimization.
Deliver comprehensive training and development programs to empower direct and indirect field teams with strong product knowledge and selling skills.
Drive execution of national promotional and merchandising calendars, while also tailoring local activations and events to deepen distributor and salon engagement.
Collaborate with marketing, education, and distributor sales teams to develop compelling sales tools, presentations, promotional collateral, and training materials.
Travel regularly (40–50%) to represent the brand in the field, strengthen customer relationships, assess local needs, and support team development.
Support global expansion efforts as needed by providing strategic field expertise to international markets.
Management, coaching & training of the education team to shape and execute a long-term field education strategy that directly supports sales growth.
Development of educational curriculum, classes, technical guides to support sales, marketing (new launches), business and distributor strategic initiatives (Stores/Full service).
Assist in the recruitment, training, and ongoing development of a high-impact freelance education team, including technical educators and brand ambassadors.
Oversee development and execution of national training programs for internal and external stakeholder
Co-lead the planning and execution of regional cluster trainings to ensure alignment across sales and education functions and elevate overall field execution.