Senior Director, Product Marketing

Bright Horizons•Newton, MA

18h•$161,000 - $180,000•Hybrid

About The Position

The Senior Director of Product Marketing is a strategic leader responsible for defining and managing the go-to-market strategy for Bright Horizons products and services. This includes taking the lead with product positioning, messaging, and storytelling and developing and managing end-to-end product marketing strategies in response to multiple inputs - including buyer/end user needs, stakeholder feedback, product features, and market trends - to maximize purchase and utilization of Bright Horizons. As a leader on the Marketing team, the Senior Director will have an important voice in decisions related to marketing and product-/service-specific messaging, research, and thought leadership initiatives. This leader will define the marketing strategy for a critical product/service within the Bright Horizons portfolio. This is a hybrid position requiring 3 days a week onsite at our headquarters in Newton, MA. Bright Horizons is a leading education and care company that helps employees thrive at work and at home by partnering with employers to offer high-quality child care, elder care, and educational support. Our workplace reflects this commitment—with collaborative environments, meaningful benefits, and a culture that supports both career growth and personal well-being. Whether you’re caring for children or powering the systems and partnerships that make it all possible, at Bright Horizons, you’re the difference.

Requirements

Bachelor's Degree - Required
8+ years of marketing experience, preferably in the enterprise space

Nice To Haves

Experience developing product collateral and messaging that directly supports marketing campaigns
Adept at managing tight timelines, competing priorities, and projects that span multiple departments
Ability to cultivate strong relationships internally and externally, including with client and partner organizations
Proven track record defining, staffing, and developing high-performing teams
Fluent in demand generation strategies, tactics, and success metrics
Demonstrated success developing campaigns that measurably generate interest in a product or service
Excellent verbal and written communication skills
Skilled public speaker with experience presenting to peers and external audiences in live and virtual settings
Analytical thinker, capable of assessing how marketing efforts contribute to opportunity creation and organizational growth
Proficient in marketing automation and CRM systems for campaign development and reporting

Responsibilities

Build and manage end-to-end product marketing strategies, including research to understand our audiences and differentiation, own the development of product value propositions/positioning, orchestrate with internal teams to generate awareness, product launch and go-to-market strategies, ongoing measurement and optimization.
Monitor market and competitive trends shaping the market and deeply understand marketplace dynamics to determine the strategic points of differentiation for Bright Horizons; respond with new strategies, messaging and campaigns that keep Bright Horizons top-of-mind with current and potential buyers.
Foster a data-first culture: Leverage analytics to help determine go-to-market strategies and collaborate with marketing teams, sales teams, and strategic vendors to execute.
Craft impactful stories and effective marketing strategies by deeply understanding our consumer and B2B clients and their unique needs.
Serve as voice of the customer; possess deep understanding of the business strategy and be able to translate business imperatives into actionable and measurable marketing strategies.
Leverage analytics to determine go-to-market strategies involving segments, and target buyers, and collaborate cross-functionally to help inform campaign and program strategy.
As a key member of the Marketing team, the candidate will have an important voice in decisions related to brand and service-specific marketing.
This individual will lead the Marketing strategy for critical Bright Horizons products/services.