Senior Director - Product Marketing

Granicus

23d•Remote

About The Position

The Senior Director of Product Marketing is the senior-most leader accountable for translating and operationalizing Granicus’ product portfolio into a clear, differentiated, customer-centric platform narrative that drives pipeline creation, win-rate improvement, adoption, and long-term value realization across Federal, State, Local, PCL, Destinations, Short-Term Rental, and international markets (Australia, UK, Puerto Rico). This role reports directly to the Chief Marketing Officer and leads a team of Product Marketing & Solutions Marketing leaders. The role serves as the central connective tissue between Product, Sales, Customer Success, and Marketing, acting as the voice of the customer, the architect of product positioning, value articulation, and the designer and operator of product launches, and the primary enabler of seller and market success. The Senior Director will lead the strategic shift from single-solution marketing to platform- and portfolio-level product marketing, while instituting best-in-class product marketing strategy, operating models, and launch discipline. This leader ensures Granicus not only brings products to market—but keeps them there through adoption, expansion, and advocacy.

Requirements

10–15 years of experience in Product Marketing within B2G SaaS or technology platforms, with 7+ years in people leadership roles
Proven success evolving product marketing from feature- or solution-centric execution to platform and portfolio-level positioning
Demonstrated ownership of product marketing strategy that materially impacted pipeline creation, win rates, adoption, and growth
Experience with determining product-market fit and delivering products to market
Deep experience supporting complex, multi-stakeholder sales motions, including enterprise and public-sector buying environments
Strong track record partnering with Product Management, Sales, Customer Success, and Executive Leadership to drive GTM alignment
Experience designing and executing product launch frameworks at scale
Exceptional executive communication skills; ability to influence at the C-suite and board level
Strong analytical, organizational, and operational rigor in fast-paced, complex environments

Nice To Haves

Direct experience in public sector, GovTech, or regulated markets, including Federal, State, and Local government
Familiarity with Permitting, Compliance & Licensing (PCL), digital government services, or citizen engagement platforms
Experience incorporating security, privacy, accessibility, and compliance (e.g., FedRAMP or international equivalents) into market-winning narratives
Experience supporting international GTM motions across distributed, geographically diverse teams

Responsibilities

Serve as the primary voice of the customer inside Granicus, grounding product positioning, messaging, launches, and enablement in deep understanding of public-sector buyer needs, procurement realities, compliance constraints, citizen engagement use cases, and desired outcomes
Establish a durable customer and market insight engine, including win/loss analysis, competitive intelligence, buyer research, and field feedback loops to inform roadmap influence, GTM strategy, and commercial execution
Translate complex capabilities and market insight into buyer-relevant portfolio-level outcomes and positioning, value propositions, and narrative architecture that articulates why Granicus wins at the platform level—beyond features and individual products
Own the end-to-end positioning and values framework across the Granicus platform and cloud portfolio
Define personas, buyer journeys, and articulate ROI tailored to Federal, State & Local, PCL, Destinations, Short-term rental, and international markets
Ensure technical product capabilities (security, compliance, scalability, interoperability) are translated into buyer-relevant business outcomes that resonate with both technical and non-technical stakeholders.
Design, implement, and operate a product launch framework (Tier 1 / Tier 2 / Tier 3) from R&D to GA aligned to business impact, with clear success metrics for pipeline, adoption, and retention
Act as the launch quarterback, orchestrating Product, Sales, Customer Success, Demand, Comms, and Enablement to ensure launches are well-planned, market-relevant, and fully activated
Define launch strategy across introduction, readiness, and post-launch growth phases—not just announcement moments
Function as a kingpin to the Sales organization, equipping sellers to sell on value (not features and discounts) while supporting with discovery frameworks, talk tracks, proof points, competitive intelligence, objection handling, demos, and ROI/TCO tools
Align product marketing outputs tightly to enterprise sales methodologies (e.g., MEDDPICC, Challenger), improving opportunity quality, pipeline velocity, usage of product marketing assets, and ultimately Sales & Customer Success confidence in pitching the product ecosystem
Partner with Sales Leadership and RevOps to measure and optimize impact of product marketing on pipeline creation, deal progression, and win-rates.
Extend product marketing ownership beyond launch into adoption, onboarding, expansion, and advocacy, ensuring products are successfully implemented and value is realized
Partner with Customer Success to drive adoption narratives, customer proof, reference programs, and lifecycle messaging that fuel retention and expansion
Continuously optimize messaging, packaging & pricing strategy, and GTM motions based on performance and sales and customer feedback
Support in the career development and professional growth of your team.
You think in systems, not assets or functions.
Lead, coach, and scale a high-performing team of product marketing leaders across platform, solutions, competitive, and launch disciplines
Establish clear product marketing operating rhythms, including portfolio councils, launch governance, cross-functional alignment, and metrics reporting
Elevate product marketing maturity across the organization from reactive, product-led execution to strategic, customer-led growth leadership while expanding recognition of product marketing's value and role within the organization

Benefits

Flexible Time Off – Take the time you need to rest, recharge, and live your life.
Company-Wide Wellbeing Days – Paid days off to unplug and focus on your mental health.
Work From Home Reimbursement – Support a productive home office environment.
Multiple Health Plan Options – Including a 100% employer-paid plan.
Employer HSA Contributions – When enrolled in a High-Deductible Health Plan.
Fitness Reimbursement Program – Stay active, your way.
On-Demand Mental Health Support – Access to Headspace and other wellness tools.
Paid Parental Leave – For both birthing and non-birthing parents.
Traditional & Roth 401(k) – With a generous company match.
Life & AD&D Insurance – 100% employer-paid coverage for peace of mind.
Online Learning Platforms – Fuel your professional development.
Competitive Salary & Bonuses – Your contributions are valued and rewarded.