Senior Director, Product Management

Bright Horizons Family Solutions•Newton, MA

4d•$165,000 - $205,000•Hybrid

About The Position

We’re seeking a Senior Director of Product Management to own and evolve our corporate website as a growth platform serving working families (consumer), retail and B2B leads. You will work closely with brand, performance and customer experience to define the multi-audience strategy and roadmap, deliver measurable outcomes across the full funnel (awareness → engagement → conversion), and orchestrate cross-functional teams (Product, Marketing, Customer Experience, Design, Engineering, Content, Compliance) to create a consumer centric, self-serve, and proactive digital experience. You are a data driven product leader with expertise in CRO, SEO, site personalization, accessibility, analytics, and MarTech/CMS ecosystems, capable of balancing brand, performance, and enterprise requirements. You will use your expertise to help drive the product strategy and roadmap to ensure delivery of world-class experiences, ensuring business results of revenue and consumer growth, profitability, retention, and client satisfaction. You will enhance user experience and efficiency by developing the ability to rapidly deliver enhancements and assess and deploy new solutions and services. Finally, you will assess and plan for risks and opportunities including competition, growth and scalability, and evolving customer expectations. This is a hybrid position requiring 3 days a week onsite at our headquarters in Newton, MA. Bright Horizons is a leading education and care company that helps employees thrive at work and at home by partnering with employers to offer high-quality child care, elder care, and educational support. Our workplace reflects this commitment—with collaborative environments, meaningful benefits, and a culture that supports both career growth and personal well-being. Whether you’re caring for children or powering the systems and partnerships that make it all possible, at Bright Horizons, you’re the difference.

Requirements

Bachelor’s degree
10+ years of Product Management experience
5+ years senior leadership experience with direct management experience of three person or larger teams
5 years of practical experience of product development lifecycle and Agile methodology
5 years of experience with SEO/ AEO, CRO, analytics and CMS systems

Nice To Haves

Master’s Degree
Demonstrated ability to align brand and performance marketing with product strategy
Excellent communication, stakeholder management and executive storytelling skills.
Goal-oriented, must be able to demonstrate success meeting and exceeding business objectives.
Proven success in driving multi-audience web experiences
Strong analytical and problem-solving skills, ability to use data to spot and address risks and opportunities.
Knowledge and practical experience of mobile product development, including iOS and Android
Ability to align key stakeholders toward a common goal, drive results and facilitate change.
Experience negotiating with vendors and ability to manage external relationships.
Self-starter with ability to drive decisions and lead projects from start to finish.
Exceptional decision-making, prioritization, and time management skills.
Strong written and verbal communication skills.
Ability to build and maintain business relationships across all organizational levels, i.e. peers, vendors, clients.
Adaptability to work in a fast-paced and constantly changing environment.

Responsibilities

Take a leadership role in defining the product vision and strategy for the corporate website across multi-audiences
Work closely with CX and UX to define audience‑specific journeys, value propositions, and content architectures; prioritize a unified roadmap that balances short‑term growth with long‑term platform scalability.
Partner with Content/Brand to develop role‑based narratives and thought leadership that moves visitors from insight to action.
Collaborate with Marketing and Analytics on campaigns, messaging, and measurement.
Work with Performance and Engineering teams on SEO strategy (technical, on‑page, content) and site health (core web vitals, crawl/indexing, schema) for both traditional SEO and AIO/AEO.
Own CRO: experimentation roadmap (A/B, multivariate), landing page optimization, forms, funnel instrumentation.
Partner with Engineering for site reliability, performance, and scalability.
Champion user research and translate insights into roadmaps.
Lead Product Management team, which includes a team of 3-4 high performing product managers and analysts.
Exemplify and foster the Bright Horizons culture and the HEART Principles both internally and externally.
Hire, manage performance of, train, coach, develop and promote team members.
Set goals and objectives for teams that align with the overall goals and objectives of EdAssist and Bright Horizons.
Contribute to request for proposals (RFPs)
Evaluate and manage third-party vendor and partner relationships as necessary.