Senior Director, Product Enablement and Sales Activation

Equinix, Inc. • Redwood City, CA

51d • $224,000 - $403,000

About The Position

Reporting to the VP, Product Marketing, this global leader of Product Enablement and Sales Activation will be accountable for driving revenue growth by developing and executing a comprehensive go-to-market strategy across all sales channels. Reporting to Executive Leadership, the role will strategically align product enablement, sales activation, and regional marketing teams to accelerate market expansion and sales performance across the Americas, EMEA, and APAC regions.

Requirements

• 20+ years of professional experience
• Minimum 12 years in progressive product enablement leadership roles
• Proven track record in driving sales activation in technology or enterprise software
• Bachelor's degree required; advanced degree preferred
• Extensive experience in high-growth technology companies

Nice To Haves

• Proven success in product marketing leadership roles within technology companies known for sophisticated go-to-market strategies and complex enterprise solutions

Responsibilities

• Design and implement a global sales activation strategy that directly supports and accelerates revenue generation
• Create end-to-end content and tools that enable direct, indirect, and technical sales teams to effectively sell and compete
• Develop a closed-loop feedback mechanism to continuously improve sales effectiveness
• Working closely with the global Go-To-Marketing at RevOps teams, will track, measure, and optimize sales activation program performance
• Lead product enablement teams across three regions (AMER, EMEA, APAC)
• Develop and execute high-impact regional marketing strategies that support field marketing and sales objectives
• Assist global events and digital campaigns to maximize lead generation and brand awareness
• Ensure consistent messaging and positioning across regional teams
• Drive regional market expansion through targeted marketing plays
• Design compelling content assets including customer stories, competitive battlecards, and sales playbooks
• Establish robust content governance frameworks ensuring consistency, quality, and brand compliance
• Create strategic content that supports the entire sales cycle from lead generation to closing
• Leverage data and analytics to optimize content strategy and performance
• Build deep relationships with field sales teams and key customers
• Translate market insights and customer feedback into actionable sales strategies
• Serve as a critical bridge between product, sales, and customer needs
• Develop market intelligence that informs go-to-market approaches
• Deliver high-impact presentations to C-suite executives and key stakeholders
• Represent the company at major industry conferences and events
• Communicate complex strategies with clarity and strategic vision
• Convert technical capabilities into compelling business narratives
• Provide strategic direction to product enablement and sales activation teams
• Develop succession plans and individual development strategies
• Manage team performance, including hiring, development, and talent management
• Foster a high-performance culture of collaboration and innovation

Benefits

• Employee Assistance Program: An Employee Assistance program is available to all employees.
• Insurance: You may enroll in health, life, disability and voluntary plans that are designed for you and your eligible family members.
• Retirement: You and Equinix may contribute to a retirement plan to help you plan for your financial future.
• Paid Time Off (PTO) and Paid Holidays: You will receive an accrued amount of PTO each pay period along with various paid holidays for you to rest and recharge.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Industry: Real Estate
• Number of Employees: 5,001-10,000 employees