Senior Director, Portfolio Management Renewals & Relicensing

Choice Hotels International • Minneapolis, MN

2d

About The Position

Senior Director, Portfolio Management – Renewals & Relicensing Job Summary: Lead strategic initiatives and operations to drive brand performance and Choice market share. Oversee key functional areas, including Relicensing, Renewals, and Portfolio Management. Ensure revenue goals and retention targets are met while focusing on net unit and net revenue growth. Apply operational collaboration across the enterprise to improve KPIs such as voluntary retention rate and contract deal value. Collaborate with senior leaders to align with corporate objectives and implement multi-year initiatives to optimize financial performance and brand growth.

Requirements

• Education: Bachelor’s degree in Business, Hospitality, or related field, or equivalent combination of education and work experience.
• Experience: Minimum 10 years in the hospitality industry, with at least 5 years in a corporate director-level role. Experience in franchise negotiations and team leadership required.
• Skills: Strong financial acumen and advanced Excel/PowerPoint skills. Proven ability to mentor and coach teams, negotiate with franchisees, and manage complex projects. Excellent communication and relationship-building skills.
• Ability to travel and represent the department at corporate and industry events.

Nice To Haves

• Additional certifications in Sales or Real Estate are preferred.

Responsibilities

• Owner & Portfolio Strategy: Develop and lead strategic management of brand portfolios and renewal/relicensing processes to drive growth and deal value. Collect and apply field intelligence to inform retention and growth strategies. Collaborate with Finance and cross-functional teams to ensure alignment with retention and incentive programs.
• Renewals & Relicensing: Create and execute a multi-year retention roadmap to achieve net unit growth and deal value targets. Oversee relicensing and renewal processes for Core & Extended Stay properties, ensuring compliance and revenue optimization.
• Data Analysis & Insight: Lead analytical capabilities to implement data-driven decision-making. Partner with IT to enhance tracking and measurement systems.
• Cross-Functional Collaboration: Engage proactively with Development, Franchise Performance, Brand Leadership, and Segment Leadership. Represent the department on committees and task forces related to hotel lifecycle and CRM initiatives.

Benefits

• Competitive compensation and benefits, including medical, dental, and vision coverage
• Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
• Financial benefits for retirement and health savings
• Employee recognition programs
• Discounts at Choice hotels worldwide

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 1,001-5,000 employees