Senior Director, Planning (Financial Client)

Omnicom Media Group US PHD•New York, NY

22h•Hybrid

About The Position

PHD is a global communications planning and media buying agency network delivering smart strategic thinking and creative innovation for the world’s leading brands. Brilliant media thinking is in our DNA. A culture of thought-leadership, creativity and innovation has seen us grow from a challenger agency in the UK, to a global leader with over 6,000 employees in over 100 offices worldwide. We combine the latest industry insight with the best creative minds to produce planning innovation and create award-winning work for some of the world’s largest advertisers. Finding a better way is our ethos and sums up how we approach everything – from a new client brief to the way we work. As a Senior Director in Planning at Omnicom Media Group, you provide visionary leadership across multiple high-profile client portfolios and diverse, multidisciplinary teams. You drive the strategic direction and innovation of integrated media planning, guide senior client relationships, and shape the development of your team. Your deep industry expertise, operational precision, and collaborative leadership are central to delivering transformational client results and advancing OMG’s reputation for market-leading planning excellence. Within this role you have two core areas of responsibility: Planning Excellence for the Client - Set and oversee strategic planning direction for complex, multi-channel media programs that fuel business growth for high-value clients. - Serve as a senior strategic advisor, fostering senior client partnerships through thought leadership, proactive problem-solving, and innovation. - Lead the delivery of integrated, insight-driven recommendations and high-impact presentations for C-suite and senior-level client stakeholders. - Champion a culture of accountability and continuous improvement, ensuring all campaigns are optimized through data analysis, market intelligence, and performance tracking. - Guide client business development, identifying and proposing opportunities to expand partnerships and unlock new value. Planning Excellence for the Team - Inspire, lead, and mentor large multidisciplinary planning teams, cultivating a culture of ambition, ownership, and high performance. - Facilitate cross-team collaboration with activation, analytics, strategy, and creative to deliver best-in-class integrated solutions. - Drive operational excellence through streamlined processes, clear standards, and advocacy for the latest OMG planning tools and practices. - Support the recruitment, retention, and career advancement of top planning talent; serve as a mentor and sponsor for up-and-coming leaders. - Champion the adoption of new capabilities, technologies, and industry trends, positioning teams and clients at the forefront of emerging media.

Requirements

Bachelor's degree in advertising, marketing, communications, business, or a related field.
12+ years of progressive media planning experience, including demonstrated leadership of large teams and complex accounts within an agency setting.
Proven ability to develop and deliver robust, innovative media strategies for high-profile, multifaceted client portfolios.
Executive-level communication, presentation, and negotiation skills.
Exceptional analytical abilities and a record of translating insight into business-driving strategy.
Advanced proficiency in Microsoft Excel, PowerPoint, and essential media industry tools.
Track record of operational excellence, process improvement, and cross-functional team leadership.
A passion for mentorship, people development, and fostering diverse, high-performing teams.

Responsibilities

Set and oversee strategic planning direction for complex, multi-channel media programs that fuel business growth for high-value clients.
Serve as a senior strategic advisor, fostering senior client partnerships through thought leadership, proactive problem-solving, and innovation.
Lead the delivery of integrated, insight-driven recommendations and high-impact presentations for C-suite and senior-level client stakeholders.
Champion a culture of accountability and continuous improvement, ensuring all campaigns are optimized through data analysis, market intelligence, and performance tracking.
Guide client business development, identifying and proposing opportunities to expand partnerships and unlock new value.
Inspire, lead, and mentor large multidisciplinary planning teams, cultivating a culture of ambition, ownership, and high performance.
Facilitate cross-team collaboration with activation, analytics, strategy, and creative to deliver best-in-class integrated solutions.
Drive operational excellence through streamlined processes, clear standards, and advocacy for the latest OMG planning tools and practices.
Support the recruitment, retention, and career advancement of top planning talent; serve as a mentor and sponsor for up-and-coming leaders.
Champion the adoption of new capabilities, technologies, and industry trends, positioning teams and clients at the forefront of emerging media.