Senior Director, Paid Social

Omnicom Media Group US H&S•New York, NY

14d•Hybrid

About The Position

Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time. Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation. We are seeking a Social Media Senior Director with experience in campaign management, is a vocal and engaged leader on their client and functional teams and have shown the ability to carry out strategy through structuring and planning. The Senior Director, Paid Social is responsible for providing strategic leadership and oversight to the social team. This role involves developing thought leadership, representing the team internally and externally and ensuring effective management of the social program to meet or exceed client goals. A successful candidate will have great attention to detail and be able to take complete ownership of educating team members and getting tasks completed to bring value to our clients. We value our culture above anything else, and that culture is built on the spirit of our people. We’re looking for tireless optimists, happy warriors and fearless collaborators who bring that extra dose of contagious energy.

Requirements

Bachelor’s degree or relevant post-secondary education, training, or equivalent experience
10+ years business experience including 5+ years building and/or managing accounts in the social marketing and/or interactive advertising space.
Be a proactive self-starter
Possess general knowledge of direct and brand marketing principles and strategies
Have a deep understanding of the interactive marketing landscape
Have polished presentation, communication, and analytical skills
Have strong organizational skills, being able to manage multiple projects at once
Have online media sales and/or interactive ad agency experience
Outstanding ability to build partnerships and manage and develop a cohesive team in a fast-paced environment
Highly analytical and creative mind in strong communication skills with experience in building and managing a team through a use of excellent communication and interpersonal skills.
High levels of integrity, autonomy, and self-motivation
Demonstrated ability to manage client relations including handling difficult client situations to optimal results for both the client and the company
Know the difference between features and benefits and how to sell and deliver value!

Responsibilities

Team Leadership
Define and implement best practices across the teams
Effectively manage and lead all Social team members on particular client team(s)
Identify training and development needs of client team and broader functional team
Establish and maintain a management framework that allows for visibility into team performance against client goals and objectives
Consulting with individual client teams as needed to ensure best practices are being used and to brainstorm new approaches to achieving client goals
Lead, along with the Social Director, the hiring process for Social team members on their client team
Oversight for on boarding new clients within their office location
Ensure integration with other functional teams
Primary account contact with COE for agency-wide social knowledge sharing
Grow Business
Determine how to increase and expand paid media services for their clients
Leads innovation and vision-- new products and enhancements and help identify and test new channels and products, highlighting results and sharing across organization and externally
Actively drive long-range strategic planning for client
Help define the role of social in overall media campaigns (audience planning, optimizations, measurement, etc.) with other media teams
Broader agency responsibilities, related to one or more of the following:
Practice Development
Innovation
Identifies and develops new processes, strategies, frameworks, etc.
Develop highly strategic and innovative paid social strategy recommendations that align with campaign and business objectives
Helps pilot new approaches with client teams to refine and ensure viability
Meets with Content and Analytics functional leads to identify opportunities for integration, processes to leverage across media functions
Alpha/Beta tests
Leads innovation and vision-- new products and enhancements and help identify and test new channels and products, highlighting results and sharing across organization and externally
Provides oversight to client teams on testing approach, analyzing results and merchandising internally and externally
POVs
Leads development of POVs related to new products and enhancements related to existing Social products and services
Product & Service Development
New External Channels/Products
Identifies and evaluates new channels and products
Recommends clients to test new channels and products
Internal Products & Services
Helps with product marketing for existing Social services
Project manages development and testing of products and services
Identifies new products/services being delivered by client teams and determines potential to provide at agency level
Partner Relations
Technology
Main point of contact for technology partners – competitive and campaign management
Identify and evaluate new technology providers in the space
Develop proposals for new providers recommended for the agency
Update technology RFIs/comparisons on periodic basis
Point of escalation for technology related issues
Responsible to ensure all client teams are informed about new providers or updates to existing technologies
Subject matter expert for client team questions, new business, sister agencies, etc.
Social Networks
Responsible to ensure all client teams are informed of new products and engine enhancements
Oversee presentations from providers for Social team or broader agency
Oversee QBR from key engine partners
Oversee with training lead on related certifications