Director, Paid Social

Darkroom • New York, NY

19h • Hybrid

About The Position

We're building the future of advertising and are looking for the minds to help us do it. Darkroom is a strategic marketing agency with unique access to specialized talent across the globe. Our main function is to provide growth strategy, dedicated team staffing, and profitability consulting to enhance the value of our clients. A category leader in results-driven growth marketing, Darkroom’s success is attributed to our unique partnership model, rooted in small, nimble, and dedicated teams – powered by our proprietary MarketingOS. Taking the startup mindset to the agency space, the collective expertise of our team of entrepreneurs and senior digital marketers is deeply aware of the newest trends in digital marketing. Our learned experience has allowed us to take clients (and internal ventures) from $0 to millions in revenue in just a few months. We work with game-changing brands: Crate & Barrel, Popchips, FEED, Olipop, & CALPAK, to name a few. We are looking for a Director of Paid Social (Meta-focused) to lead client engagements and build interdisciplinary marketing teams. This is a hybrid role, and is open to candidates based in New York, USA.

Requirements

• 7+ years managing and scaling Meta campaigns
• Deep in-platform experience — you have personally deployed hundreds of ads
• Fluent in campaign structures, bidding, pacing, pixel/event setup, and optimization
• Experienced scaling accounts from <$50K to $500K–$1M+/month
• Strong understanding of DTC economics (AOV, CVR, MER, CAC, margin, cohorts)
• Able to build and communicate clear testing frameworks and growth roadmaps
• Confident presenting performance insights to executives
• Capable of managing founder/CMO relationships with clarity and calm
• Thrives working with Creative, Data, Retention, and Social Commerce teams
• Strong at influencing without authority and coordinating pods
• Hungry, curious, ambitious
• Wants to grow into a future Head of Paid Social or Managing Director
• Thrives in fast-paced, high-accountability environments

Responsibilities

• Hands-On Media Execution (Non-Negotiable)
• Build, launch, and optimize Meta campaigns inside Ads Manager
• Execute full-funnel paid social programs: prospecting, mid-funnel, retention, remarketing
• Set up creative tests, audience tests, bid strategies, structure iterations
• Troubleshoot performance issues directly within the platform
• Own pacing, budget, attribution, and performance troubleshooting end-to-end
• Lead Paid Social Growth Strategy
• Architect Meta-first acquisition strategies across multiple brand portfolios
• Scale paid social budgets from early-stage to $500K–$1M+ per month
• Develop funnel structures, testing roadmaps, and measurement frameworks
• Identify opportunities to increase AOV, MER, LTV, and new customer revenue
• Be the Strategic Partner to CMOs & Founders
• Lead client calls, QBRs, weekly updates, and executive presentations
• Connect performance insights to business outcomes
• Own client satisfaction and retention across your portfolio
• Financial Modeling & Forecasting
• Partner with Data & Finance to align spend to business goals
• Track CAC, contribution margin, cohort data, and profitability levers
• Read pro forma marketing projections and interpret data to clients
• Cross-Functional Leadership
• Partner closely with Director’s of Growth Strategy on full-funnel media efforts
• Partner closely with Creative Strategy to brief and evaluate ads
• Partner closely with paid search team
• Be a paid social leader on the team and an example for others
• Ensure cross-channel consistency and coordinated go-to-market execution
• Drive Innovation in Paid Social
• Stay ahead of Meta algorithm changes, creative evolution, attribution shifts
• Bring proactive hypotheses, angles, and creative ideas to clients weekly
• Contribute to building the most sophisticated paid social team in performance marketing

Benefits

• We recognize that time away from work is essential for growth and well-being. Our generous paid time off policy ensures you have the time you need to maintain a healthy work-life balance and perform at your best.
• Company-sponsored medical, dental, and vision benefits with, so you can stay as healthy as can be.
• Your productivity directly translates to your compensation. We offer a competitive quarterly bonus structure that is both substantial and customized to your role, ensuring your hard work is consistently and generously rewarded.
• After one year with Darkroom, we deliver a robust 401k program with company match, equity incentives, and a profit-sharing opportunity so we can help you save as the company grows.
• Our agency is founded on an interdisciplinary approach, giving Darkroomers insights into services far beyond your job description. Grow your skills and interests beyond your niche and stay at the forefront of the industry through total immersion in cross-functional collaboration.
• flexible parental leave benefits to support new parents during this important transition, ensuring time to bond with their families while maintaining work-life balance.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed