Senior Director of University Marketing

Cameron University•Lawton, OK

About The Position

The Senior Director of University Marketing will lead strategic marketing, communications, and storytelling efforts which support Cameron University’s mission and institutional priorities. This role combines marketing, communications, advertising, and project management skills to develop high-impact campaigns for the University. The Senior Director works closely with creative and technical professionals within the University to ensure proper prioritization and execution of deliverables. This includes overseeing staff designers and photographers and regularly collaborating with colleagues across campus to develop a coordinated approach to all outreach efforts. Developing strong connections with the Office of Advancement and the Division of Enrollment Management to create marketing materials and campaigns to address philanthropic priorities and meet enrollment objectives will be a key focus for the position.

Requirements

Bachelor's degree in marketing, communications, publications, advertising, English, or a related field
Minimum of 5 years' experience in marketing and communications
Superb writing and editing skills, particularly the ability to write with clarity, accuracy, and brevity
Ability to adapt writing style to various mediums, including marketing materials, the web, and social media and to work effectively with numerous constituencies, including current students, faculty and staff, alumni, the media, and the general public
Keen eye for detail as well as careful attention to messaging and quality of writing
Web production skills with proficiency in professional graphic software applications and excellent understanding of electronic media capabilities, including the creation and editing of video content for digital use
Experience with various scripting languages and the ability to create web media elements
Knowledge of best practices for use of all social media channels including Facebook, X, Instagram, Snap Chat, LinkedIn, and YouTube
Experience with databases and the ability to collect, analyze, and compile reports based on data
Ability to strategically and creatively manage a wide range of projects and to work quickly and effectively on deadline projects
An understanding of the University community as a unique setting and knowledge of and sensitivity to current student concerns and interests

Nice To Haves

Master’s degree in marketing, communications, public relations, advertising, English, or a related field
Experience in marketing and communications at an institution of higher education

Responsibilities

Renew and elevate the Cameron University brand by redefining and adopting an updated institutional identity
Provide the education and training required to align messaging, branding, and storytelling across all campus units
Create, publicize, and enforce brand standards and guidelines based on the updated institutional identity
Develop and implement annual strategic marketing plans for the University in collaboration with senior and departmental leadership
Contribute to long-term strategic planning and drive innovation and excellence
Oversee all marketing channels and projects, including digital marketing, web, social media, internal and external communications, and print publications
Execute internal and vendor-led marketing campaigns, including monitoring the campaign and project performance metrics, timelines, budgets, and deliverables
Support content development for the University as well as departmental websites/ webpages, publications, and social media
Institute, maintain, and refine project management systems and tools
Manage relationships with various internal and external stakeholders; determine marketing needs, projects, and programs to align with University and unit objectives and goals; and supervise processes such as the development of marketing timelines related to such initiatives
Hire, train, evaluate, coach, assign work, set goals and objectives, determine staffing needs, and direct the work of the marketing team
Develop training options and/or improvement plans for employees to ensure exemplary operations
Assist in annual budget planning and administration as well as budget planning for marketing initiatives, including expenditures, revenue projections, and project and program costs
Analyze data, conduct market research, and optimize marketing strategies based on industry trends and produce regular reports highlighting insights, risks, and optimization opportunities
Serve on various University committees
Remain abreast of current issues in higher education by participating in professional organizations and professional development opportunities
Other duties as assigned