Senior Director of Stadium Experience and Revenue Generation

Appalachian State University•Boone, NC

About The Position

Primary Purpose The athletic program at Appalachian State University operates on the premise that intercollegiate athletics is an integral part of the institution’s overall program of education. Priority is given to high standards of both academic and athletic quality — the goal being the complete development of the student-athlete. Essential Duties And Responsibilities Concessions: Direct oversite of venue concessions/beverage operations Assist with premium seating areas concessions/beverage experience. Includes annual review, menu development, and supervision of any third-party vendors Direct supervision of part-time and volunteer staff for concessions Identify, hire and train temporary staff to ensure appropriate staff levels at each event Develop additional Grab-N-Go, and other point-of-sale locations at venues Ensure all appropriate health & safety standards are followed during the ordering, receiving, cooking, and cleaning process Responsible for inventory management Primary contact for third-party vendors (e.g., food trucks, premium seating, etc.) Retail: Coordinate with Senior Associate AD on self-operated merchandise model Assist with establishment and implementation of department retail strategies: including planning, forecasting, purchasing, and product development Accountable for game day in-venue retail operations Manage set-up, take down and logistical components of product movement Responsible for inventory management Identify, hire, and train temporary staff to ensure appropriate staff levels at each event Revenue: Develop athletics department trade program; acquire additional business trade and reducing overall department expenses Work with business and other entities to acquire silent auction and related items for annual fundraising events Assist Senior Associate AD with licensing communication plan Yosef’s Locker Manage daily operations of Yosef’s Locker, ensuring efficient service and compliance with university/department policies. Coordinate all ordering, including vendor communication, purchase approvals, and timely restocking of merchandise. Maintain accurate reconciliation of purchases and sales through financial tracking systems. Oversee inventory management, including regular audits, stock rotation, and loss prevention measures. Develop and monitor the Yosef’s Locker’s annual budget, track expenditures, and provide regular financial reports to leadership. Implement process improvements to maximize efficiency, reduce costs, and enhance donor/student-athlete experience.

Requirements

Bachelor’s degree or equivalent combination of education and experience, and 2-4 years of experience in customer relations, sales, stadium operations, or retail.
Exceptional interpersonal, oral, and written communication skills
Highly developed organizational and management skills, problem-solving skills, and must work accurately and efficiently to meet a multitude of deadlines and responsibilities.
The ability to work well in a team environment is required.
Quality customer service experience.

Nice To Haves

Experience with leading and managing teams.
Ability to organize and manage multiple projects simultaneously.

Responsibilities

Direct oversite of venue concessions/beverage operations
Assist with premium seating areas concessions/beverage experience.
Includes annual review, menu development, and supervision of any third-party vendors
Direct supervision of part-time and volunteer staff for concessions
Identify, hire and train temporary staff to ensure appropriate staff levels at each event
Develop additional Grab-N-Go, and other point-of-sale locations at venues
Ensure all appropriate health & safety standards are followed during the ordering, receiving, cooking, and cleaning process
Responsible for inventory management
Primary contact for third-party vendors (e.g., food trucks, premium seating, etc.)
Coordinate with Senior Associate AD on self-operated merchandise model
Assist with establishment and implementation of department retail strategies: including planning, forecasting, purchasing, and product development
Accountable for game day in-venue retail operations
Manage set-up, take down and logistical components of product movement
Responsible for inventory management
Identify, hire, and train temporary staff to ensure appropriate staff levels at each event
Develop athletics department trade program; acquire additional business trade and reducing overall department expenses
Work with business and other entities to acquire silent auction and related items for annual fundraising events
Assist Senior Associate AD with licensing communication plan
Manage daily operations of Yosef’s Locker, ensuring efficient service and compliance with university/department policies.
Coordinate all ordering, including vendor communication, purchase approvals, and timely restocking of merchandise.
Maintain accurate reconciliation of purchases and sales through financial tracking systems.
Oversee inventory management, including regular audits, stock rotation, and loss prevention measures.
Develop and monitor the Yosef’s Locker’s annual budget, track expenditures, and provide regular financial reports to leadership.
Implement process improvements to maximize efficiency, reduce costs, and enhance donor/student-athlete experience.