Senior Director of Public Relations & Marketing (Remote)

Four Seasons Hotels and Resorts•Minneapolis, MN

13h•$120,000 - $140,000•Remote

About The Position

Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture. At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us. About the location: Shining bright in the skyline, Four Seasons Hotel Minneapolis is connected by Skyway to sports, business and entertainment and is two blocks from the Mississippi River. Inside, discover Mediterranean-inspired dining by award-winning local chef Gavin Kaysen, a wellness floor complete with indoor and outdoor pools and a Spa dedicated to nourishment through nature. The Four Seasons Hotel Minneapolis/Four Seasons Hotel St. Louis seeks a Senior Director of Public Relations & Marketing to join our talented team! Be a part of Four Seasons where we foster connection, celebrate character and develop craftsmanship. Join our uniquely-talented team, and we will support you in doing your best work. These two hotels are true Midwest jewels, located in vibrant cities with incredible stories to tell. About the role The Senior Director of Public Relations & Marketing oversees the PR & Marketing functions for Four Seasons Hotel Minneapolis (50%) and Four Seasons Hotel St. Louis (50%.) This remote position requires the ability to travel to either property as needed, but on a monthly basis at minimum. Candidates must be based in the US Midwest. Basic Purpose: To generate awareness for assigned properties through all media outlets; including a strong focus on local and national awareness; and develop a long term strategic plan and implement all marketing and advertising initiatives as well as the development and execution of the annual public relations plan. Focus on the digital footprint, messaging, and social media efforts ensuring all are aligned around a single vision.

Requirements

A minimum of five years of experience in Public Relations capacity with Four Seasons or other related organization; experience in a multi-property role or Marketing/PR agency leadership role
A university degree in Journalism, Communications, Marketing or equivalent experience
Advanced media relations experience
Knowledge of production methods in graphic arts and collateral
Knowledge of and ability to operate computer equipment required
Basic knowledge of journalism, marketing practices, and broadcast production methods
This highly-collaborative position requires exceptional communication and relationship-building skills.
The ideal candidate must be a self-starter who is motivated and proactive in identifying gaps and opportunities, and be able to lead and/or influence other internal and external team members
This position is remotely based in US Midwest with property travel requirements
This position requires the ability to travel to either assigned property as needed, but on a monthly basis at minimum

Responsibilities

Develop and implement a yearly comprehensive MarComm strategy aligned with the desired vision of assigned hotels
Provide guidance to assigned properties for annual PR, Digital Marketing and Social Media planning and goal setting
Conduct in person meetings with property teams at least 4 times per year, with regular virtual follow-up meetings to evaluate PR performance, content development, growth in Social Media Audience Size and Engagement and Content Quality
Provide guidance and ideas for assigned properties to achieve property goals in PR Impact, Social Media audience size and engagement, and Content Quality. Property goals will serve as KPIs for Senior Director of PR and Marketing
Establish and create PR/Communication synergies across assigned properties
Identify and drive best practices across assigned hotels
Engage agency support as needed with clear plan on deliverables
Align with Marketing team to optimize hotel performance to meet annual business objectives and yearly plan for assigned hotels
Assess and drive competitive and differentiating PR plans, in place at hotel
Implement and monitor for compliance with global brand standards and initiatives
Ensure PR and social initiatives meet performance targets
Collaborate with Area MarComm and PR on digital (content and social) strategies for assigned properties
Participate in ongoing brand initiatives and projects as identified by Area Hotel Marketing and Area Director PR and Marketing
Identify and secure strategic partnerships and collaborations to enhance the guest experience and align with Hotel Vision and long-term strategic positioning
Create innovative publicity programs that will increase awareness and positive perception of the hotel, its restaurants, spa, services, and personnel. Programs should address specific needs as outlined in the marketing plan and capitalize on unexpected opportunities as they arise
Maximize opportunities for publicity in all media through careful research and targeted editorial pitch plan, focused on key feeder markets for both the group and leisure segments
Maintain professional relationships with media to support achieving the goals outlined in the PR plan, including the distribution of targeted media releases, media kits, pitches, and other PR related material
Lead the development and execution of an annual PR plan as an integral part of hotel marketing plan, based on guidelines given in the annual plan instructions, including a PR roadmap, segment strategies, and key PR initiatives
Utilize all available electronic marketing tools to increase exposure to all available outlets, including oversight of eNewsletter; oversight of E-Mail broadcasts; Customized Mini-Sites; and all related electronic opportunities
Maintain current image library and video footage to maximize media coverage
Oversee updates and maintain property website within the corporate standard
Comply with Four Seasons brand standards for all marketing, PR and social media
Comply with Four Seasons Category One and Two Work Rules and Standards of Conduct as set forth in EmPact
Lead and mentor the on-property Digital Marketing Managers

Benefits

We care for our team members through competitive compensation packages and the following complimentary, market-leading benefits:
Salary: $120,000 - $140,000 annually
Comprehensive health and vision insurance
Discovery nights at Four Seasons Properties around the globe
Holiday and vacation pay
Daily meals inspired by award-winning chefs provided complimentary on property
Complimentary dry cleaning provided on property for work attire
Sick pay, disability coverage, and life insurance
We also offer opportunities for career development and advancement and the following rewards in support of their work-life balance:
Complimentary parking when on property
Staff lounge and cafeteria space
Up to eight weeks of parental leave pay
Fur baby insurance
401(k) retirement plan
Discounted accommodations at Four Seasons properties worldwide
Dental coverage available at a discounted rate