Senior Director of Medical Aesthetic Operations and Market Development

Forefront Dermatology•Manitowoc, WI

About The Position

Under the direction of the VP of Operations, the Senior Director of Medical Aesthetic Operations and Market Development is responsible for maximizing revenue and profitability for medical-aesthetic services (primarily non-surgical) across all practices. Through the development and implementation of key initiatives relating to Medical Aesthetic operations, including cost control, vendor relations, education & training, development of existing and new service lines, reporting & analysis, and events, this role will contribute to platform growth. The Senior Director of Medical Aesthetic Operations and Market Development will work closely with clinical vendors, Gen-derm operations leaders, and support services department heads to identify system & process needs and effectively project manage to achieve overall company goals. The Senior Director works in partnership with key stakeholders, including Physician leaders, Providers, and their Medical Aesthetic Staff, Marketing, Operations, and other support services department heads, to achieve overall company goals. The Position will have business & financial (non-clinical) oversight of all medical-aesthetics service lines, including injectables, lasers, plastics, retail, and related spa services. This role will rely heavily on strong communication, innovation, leadership, and the ability to drive results through influence to increase revenue and all profitability metrics while increasing provider satisfaction and excellence in patient outcomes.

Requirements

Bachelor’s degree required, Master’s degree in Business, Healthcare Administration, or a related field preferred.
Minimum of 10 years’ experience with associated service lines such as medical cosmetics/ Medical Aesthetics, marketing, and/or beauty retail.
Minimum of 10 years’ experience in the physician and/or private clinic healthcare space, multi-unit, multi- region experience preferred (ideally in Dermatology, Mediaesthetics, or similar cash-paying healthcare systems).
Minimum of 10 years’ experience operating within a cross-functional team as part of a strategic platform.

Responsibilities

Drive revenue growth in Medical Aesthetics and retail sectors, managing inventory costs and fostering EBITDA growth across the company and at clinic/practice levels. Develop financial budgets to optimize growth and cost management.
Assess and enhance Medical Aesthetic clinical processes, identifying areas for improvement and spearheading the implementation of improvement initiatives.
Collaborate with physician practice leaders and regional/local team leaders to craft and execute aesthetic in-office retail and e-commerce business plans.
Develop and execute strategies, best practices, and tactics to increase adoption of aesthetic products and services, aligned with short- and long-term goals.
Partner with procurement to optimize vendor agreements and relationships, securing the most favorable supply costs. Serve as the primary liaison with Forefront Dermatology's aesthetic vendor partners.
Ensure price accuracy and minimize costs by monitoring vendor rebate and incentive programs and coordinating with Legal, Compliance, Purchasing, Finance, and Operations to ensure timely, accurate payments. Manage and communicate vendor loyalty programs and promotions.
Collaborate with marketing to devise impactful in-market strategies and platforms tailored for clinic-level implementation. Work closely with the marketing department to develop branded materials for in-house marketing efforts.
Oversee the logistical and financial aspects of Medical Aesthetics event planning, management, and execution.
Lead the device business case development process, offering recommendations and advocating for optimal device purchasing and performance strategies. Use data from Forefront devices to determine their placement and usage to maximize productivity.
Provide ongoing education to all providers and relevant staff involved in Medical Aesthetics services, ensuring adherence to best practices.
Ensure that all clinics and providers deliver an exceptional patient experience for Medical Aesthetic patients, with a continual focus on reputation management and effective resolution of patient concerns.
Performs other related duties as assigned.