Senior Director of Marketing

Printfresh LLC•Philadelphia, PA

53d•Hybrid

About The Position

Printfresh is a fast-growing, family-run e-commerce brand specializing in sustainable and whimsical sleepwear and apparel. Known for our hand-painted prints, dedication to craftsmanship, and joyful storytelling, we’ve built a passionate community that loves our distinctive point of view. As we expand our reach, we’re seeking a strategic and people-focused Senior Director of Marketing to lead our team and drive the next stage of brand growth. Position Overview: The Senior Director of Marketing will be responsible for overseeing all marketing functions with a strong balance of creative vision and operational excellence. This leader will bring clarity, accountability, and collaboration to the team, ensuring initiatives are data-driven, timely, and aligned with business goals. You’ll lead a talented in-house team and agency partners, manage a multimillion-dollar budget, and ensure that Printfresh’s storytelling continues to resonate with our deeply loyal (and ever-growing) audience. This role reports directly to the CEO, and is part of the leadership team. If you are a thoughtful leader who thrives on balancing creativity with structure, and you’re excited to help shape the future of a joyful, design-driven brand, we’d love to hear from you!

Requirements

Bachelor’s degree in Marketing, Business, or related field (preferred).
10+ years of marketing experience, including 2+ years in a senior leadership or director-level role.
Proven experience managing and mentoring a high-performing marketing team.
Track record of managing a $5M+ marketing budget and achieving measurable growth.
Deep understanding of ecommerce marketing, ideally within fashion, apparel, or lifestyle categories.
Strong grasp of performance marketing, retention, analytics, and creative storytelling.
Excellent organizational and communication skills with the ability to drive accountability and alignment.
Hands-on experience working cross-functionally in a fast-paced environment.

Nice To Haves

Familiarity with EOS (Traction) principles a plus—training available for the right candidate.

Responsibilities

Develop and execute both annual and quarterly marketing strategies that drive awareness, engagement, and revenue growth.
Balance creative and analytical thinking—translating brand vision into measurable plans and clear priorities for the team.
Ensure consistent messaging and storytelling across every channel and campaign.
Lead and mentor the marketing team with empathy, structure, and accountability; create clear goals, KPIs, and development plans for each team member.
Foster a culture of communication, organization, and proactive problem-solving.
Partner closely with the Creative, Merchandising, and Operations teams to align campaigns with product launches and inventory goals.
Manage agency relationships with clear direction, timelines, and performance expectations.
Oversee all marketing channels and related agency partners, including: Paid Social & Search Retention (Email/SMS/Social community & Loyalty) Influencer Marketing & PR Affiliate & Direct Mail Organic Social SEO & Landing Page Optimization Brand Collaborations & Partnerships
Manage a $5M+ marketing budget responsibly, ensuring ROI and smart allocation across channels.
Analyze campaign data, customer insights, and conversion metrics to inform decision-making.
Identify opportunities to improve efficiency, retention, and customer lifetime value.
Strengthen brand equity through storytelling, social engagement, and influencer partnerships.
Champion Printfresh’s brand values - creativity, inclusivity, sustainability, and joy - across all initiatives.
Develop innovative ways to deepen customer connection and drive repeat engagement.