ViiV Healthcare (GSK) Senior Director of Marketing, Oral HIV Portfolio

GSK•Durham, NC

1d•Onsite

About The Position

ViiV Healthcare is a global specialty HIV company, the only one that is 100% focused on researching and delivering new medicines for people living with, and at risk of, HIV. ViiV is highly mission-driven in our unrelenting commitment to being a trusted partner for all people living with and affected by HIV. Our aim is to think, act, and connect differently through a focus on education on and treatment for HIV. We go to extraordinary lengths to deliver the sorts of breakthroughs, both in treatments, care solutions and communities, that really count. We go beyond the boundaries of medicine by taking a holistic approach to HIV through developing and supporting sustainable community programs and improving access to care. We are fully committed to push through every challenge until HIV/AIDS is eradicated. ViiV has played a significant part in delivering breakthroughs that have turned HIV into a manageable health condition. We offer the largest portfolio of HIV medicines available anywhere, and we continue our work to cater for the widest possible range of needs in response to the HIV epidemic. We are aware of how much is at stake for those affected by HIV and we show up every day 100% committed to the patients. Our work culture is fast-paced, diverse, inclusive, competitive, and caring. But ViiV isn’t just somewhere to work – it’s a place to belong, an invitation to bring your very best, and a team full of impact-driven team members who are hungry to make a difference. While we have been improving lives of HIV patients for 30 years, this is an especially exciting time to be at ViiV, as we evaluate novel approaches to treatment and prevention that could further reduce the impact of HIV on individuals and communities. This role will be based out of ViiV's US Headquarters in Durham, NC (RTP Area) & may be considered for a domestic relocation package. Check out this link to learn more about the thriving, diverse, and cutting edge RTP area! Research Triangle Park | Where People + Ideas Converge (rtp.org) As the Senior Director of Marketing, Oral HIV Portfolio within the ViiV Portfolio, you will function as the commercial lead for the full oral portfolio, strategy development and implementing tactics for the US LOC. This is a highly visible and strategically important role for ViiV and GSK so we are looking for a highly experienced marketer who can interact seamlessly with US LOC senior leaders, global counterparts, and external stakeholders. They will also serve on the US ViiV Marketing leadership team, and global cross functional teams.

Requirements

Bachelor's Degree & 10 plus years commercial experience including sales or marketing, with experience in Brand, lifecycle Marketing, and LOE planning, Matrix and Senior Leader engagement and leadership, Digital strategy.
8 plus years of experience in leading and managing teams
6 plus years plus years of experience in US pharmaceutical/biotech in-line brand marketing
4 plus years of experience in strategy development and execution
Experience with data-driven decision making, forecasting and resource allocation
2 days per week in office required

Nice To Haves

Experience in HIV, Hep C, Immunology, Oncology, or other Specialty or portfolio platforms
Second line leadership experience
Demonstrates an understanding of US Pharmaceutical channels, pricing, and market access strategies
Global brand experience and experience in collaboration with forecasting, planning and data development
Demonstrated strategic thinking and analytical skills, balanced with strong operational experience
Experience leading Lifecycle Management plans and developing innovative go-to-motivated market approaches

Responsibilities

Deliver short- and long-range forecasts
Own brand P&L, ensuring brand annual financial targets are met and resources are effectively utilized to ensure share and NBRX growth
Lead oral products lifecycle including ongoing brand growth management and real-world evidence generation planning
Lead, Shape and Drive Digital and omnichannel strategy as part of broader marketing strategy for the full oral HIV portfolio
Innovate and build creative, targeted campaigns to support customer insights, product positioning, and cross channel promotional mix
Set direction and ensure strategic alignment across field teams to ensure execution and marketing expectations are met
Work with ViiV marketing leadership team to optimize HIV portfolio strategy to ensure key tradeoffs, resource utilization, and strategic shifts are made with the portfolio in mind
Partner with the global commercial team, ensuring strategy and launch plans reflect needs of US market to drive long-acting injectable focus
Demonstrate ability to build inclusive, high-performance teams and lead through change management
Define short- and long-term metrics and plans for assessing brand performance
Foster an environment of innovation, inclusion, challenge, trust, and development

Benefits

Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program ViiV offers US employees. All ViiV employees receive the same benefits options and plans as GSK employee.

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