ViiV Healthcare (GSK) Director, Omnichannel Marketing

GSK•Durham, NC

About The Position

ViiV Healthcare is a global specialty HIV company, the only one that is 100% focused on researching and delivering new medicines for people living with, and at risk of, HIV. ViiV is highly mission-driven in our unrelenting commitment to being a trusted partner for all people living with and affected by HIV. Our aim is to think, act, and connect differently through a focus on education on and treatment for HIV. We go to extraordinary lengths to deliver the sorts of breakthroughs, both in treatments, care solutions and communities, that really count. We go beyond the boundaries of medicine by taking a holistic approach to HIV through developing and supporting sustainable community programs and improving access to care. We are fully committed to push through every challenge until HIV/AIDS is eradicated. ViiV has played a significant part in delivering breakthroughs that have turned HIV into a manageable health condition. We offer the largest portfolio of HIV medicines available anywhere, and we continue our work to cater for the widest possible range of needs in response to the HIV epidemic. We are aware of how much is at stake for those affected by HIV and we show up every day 100% committed to the patients. Our work culture is fast-paced, diverse, inclusive, competitive, and caring. But ViiV isn’t just somewhere to work – it’s a place to belong, an invitation to bring your very best, and a team full of impact-driven team members who are hungry to make a difference. While we have been improving lives of HIV patients for 30 years, this is an especially exciting time to be at ViiV, as we evaluate novel approaches to treatment and prevention that could further reduce the impact of HIV on individuals and communities. This role will be based out of ViiV's US Headquarters in Durham, NC (RTP Area) & may be considered for a domestic relocation package. Check out this link to learn more about the thriving, diverse, and cutting edge RTP area! Research Triangle Park | Where People + Ideas Converge (rtp.org) As the Director, Omnichannel Marketing, you will be responsible for the development and execution of Healthcare Professional (HCP) Marketing non-personal/digital tactical planning and execution supporting our oral treatment portfolio. This role plays a pivotal part in driving digital activity and customer engagement strategy across HCP customer groups and is underscored in importance given the brand’s lifecycle management and strategic evolution in 2026 and 2027. The successful candidate will be a visionary leader with strong expertise in media strategy, digital content development, and analytics, while also serving as a coach and mentor to team members. This role demands exceptional leadership across multiple dimensions, including clinical insight, mastery of advanced segmentation and personalization strategies, optimization of digital share of voice in a competitive market, expertise in data-driven campaign execution, development of actionable tactics aligned to strategic objectives, creation of robust KPIs and measurement frameworks, and seamless cross-functional collaboration.

Requirements

Bachelor's Degree with 8 plus years of commercial experience including marketing, sales, market research, insights & analytics and/or market access
4 plus years of experience in US pharmaceutical/biotech marketing
Ability to travel up to 20% domestic travel.

Nice To Haves

Experience in HIV or specialty business.
Previous people leadership experience.
Proven track record in managing media budgets, agency relationships, and digital campaigns.
Strong knowledge of digital marketing tactics, including SEO, SEM, paid media, social media, CRM, and website management, particularly in mid to later life-cycle assets
Strong knowledge of AI, GenAI and digital trends in the US.
Experience in using analytics tools to measure campaign performance and optimize strategies.
Excellent leadership, coaching, and communication skills, with the ability to inspire and develop teams.
Ability to manage multiple projects simultaneously, work under pressure, and meet deadlines.
Strategic thinker with a strong attention to detail and problem-solving skills.

Responsibilities

Media Strategy and Planning: Develop media budgets, allocation strategies, and plans across all media channels; ensuring alignment of media strategies with overall brand objectives, brand lifecycle, prioritized HCP and persona segments and marketing goals.
Agency and Partner Management: Own and manage relationships with media agencies, ensuring effective collaboration and execution of campaigns.
Digital Media Execution: Oversee the development, execution, and optimization of all digital media tactics, including paid search, social, display, voice, mobile, and other emerging channels.
Content Strategy: Define and drive the strategy for digital content journeys and messaging, ensuring alignment with customer needs and brand objectives.
Analytics and Optimization: Use data-driven insights to refine strategies and improve ROI across media and content initiatives. Define the measurement plan.
Team Leadership and Training: Foster a collaborative and innovative team environment, encouraging professional growth and development.

Benefits

Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program ViiV offers US employees. All ViiV employees receive the same benefits options and plans as GSK employee.

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