Senior Director of Marketing, Lupus

GSK•Durham, NC

22d•Hybrid

About The Position

As the Senior Marketing Director within the lupus franchise, you will function as the commercial lead inclusive of approved indications (SLE & LN) as well as future indications, responsible for strategy development and implementing tactics for the US LOC. This is a highly visible and strategically important role for GSK so we are looking for a highly experienced marketer who can interact seamlessly with US LOC senior leaders (President of US, Business Unit Head, and VPs) as well as global counterparts. The incumbent will lead the Integrated Brand Commercialization team (IBCT) and interact with cross-functional stakeholders in the US LOC, including Medical, Market Access, and Strategy, Insights, Transformation & Operations (SITO), Finance, Sales, US Government Relations, and the brand Promotional Review Team (PRT). They will also serve on the Business Unit marketing leadership team. The specific accountabilities of the role include but are not limited to the following:

Requirements

BS/BA with 10 years commercial experience including sales or marketing, with experience in:
Brand lifecycle management
Senior leader engagement
Matrix team leadership
Marketing capabilities including messaging/campaign development
8+ years’ experience in leading and managing teams
Minimum 6 years’ experience in US pharmaceutical/biotech in-line brand marketing
Minimum 4 years’ experience in strategy development and execution
Budget management; P&L ownership
Minimum of 2 days per week in office required & ability to travel up to 20% domestically

Nice To Haves

Experience in Immunology, Oncology, or other Specialty and/or Rare Disease
Second line leadership experience
Demonstrates an understanding of US Pharmaceutical channel, pricing, and market access strategies
Data-driven decision making, forecasting and resource allocation
Marketing capabilities inclusive of customer insight and creative development
Global brand experience
Demonstrated strategic thinking and analytical skills, balanced with strong operational experience
Launch experience/demonstrated ability to shape the market and utilize innovative go-to-motivated market approaches

Responsibilities

Manage short- and long-range forecasts
Own brand P&L, ensuring brand annual financial targets are met and resources are effectively utilized
Set direction and ensure strategic alignment across functional stakeholder groups
Manage product lifecycle pre- and post-launch, including ongoing brand growth management
Partner with the global commercial team, ensuring strategy and launch plans reflect needs of US market
Demonstrate ability to build inclusive, high-performance teams and lead through change management
Work with BU marketing leadership team to optimize immunology portfolio strategy
Drive deliverables and workstreams related to governance and organizational decision making
Maintain detailed understanding of disease and competitive marketplace
Define customer insights, journeys, and segmentation; product positioning; creative strategy, core messaging and content plans; integrated, cross channel promotional mix
Define metrics and plans for assessing brand performance
Foster an environment of innovation, inclusion, challenge, trust, and development