Senior Director of Marketing & Communications (Fractional)

GPS Group Peer Support

34d

About The Position

GPS exists to help people from many different communities heal and face the challenges of their lives. At its core, GPS brings people together in structured, facilitated groups that honor lived experience and create space for real connection, honest reflection, and collective care when life gets hard. Our groups support people navigating recovery, grief, perinatal mental health, and the sustained pressure and burnout carried by healthcare workers. To learn more about what we do and what we care about, please visit grouppeersupport.org GPS is part of a larger shift in how behavioral health care is delivered. We are changing how people access support by making high-quality group care more available, more human, and easier to reach. By normalizing group-based support, we help reduce stigma, expand access, and offer a scalable way for communities and institutions to respond to the mental health crisis with connection, structure, and dignity. MASStrong is a Massachusetts-funded program offering free group-based peer support and facilitator training to healthcare organizations across the Commonwealth. It was built for this moment: addressing burnout, strain, and moral injury in a healthcare system under tremendous pressure, and making sure support is there for the people who care for everyone else. MASStrong is time-bound, statewide, and intentionally designed to be low-burden for participating organizations while high-impact for healthcare workers themselves, helping them stay grounded, connected, and able to keep showing up for patients, teams, and communities. THE OPPORTUNITY GPS is seeking a senior-level marketing, visibility, and thought leadership leader (fractional or consulting) to drive MASStrong program enrollment and ensure the program and GPS leadership remain visible, credible, and relevant in statewide and field-level conversations. GPS partners with specialized lobbyists for legislative strategy. This role focuses on public visibility, media, and thought leadership so MASStrong stays understood and top-of-mind across Massachusetts. The leader will work closely with the CEO to translate lived experience, program outcomes, and field insights into clear, strategic visibility.

Requirements

Senior marketing or communications leadership experience
Experience in healthcare, public sector, or field-building contexts
Strong thought leadership and narrative development skills
Conference and earned media experience
Comfort working closely with executive leadership
CRM fluency and strategic use of data
Ability to prioritize and integrate multiple visibility channels

Responsibilities

Fills MASStrong program seats across Massachusetts healthcare, behavioral health, and hospital settings
Sustains a strong public presence for MASStrong as a credible, statewide workforce support program
Positions the CEO as a recognized thought leader in group-based care, workforce wellbeing, and systems-level mental health solutions
Keeps MASStrong visible across conferences, media, and professional platforms
Supports long-term sustainability and renewal by maintaining public relevance and legitimacy
Creates clarity, consistency, and follow-through across outreach, media, and digital channels
Design and run a targeted Massachusetts enrollment strategy
Develop and manage a sustained thought leadership approach for the CEO
Ensure ongoing earned visibility
Social and digital platforms are used strategically to amplify real-world work
Use CRM tools to track institutional outreach and engagement