Senior Director of Marketing, Communications, and Media Services

The College System of Tennessee•Gallatin, TN

51d•$82,330 - $102,912

About The Position

This position serves as the College's Chief Marketing and Communications Officer and is responsible for developing, leading, and implementing a comprehensive strategy that elevates the visibility, reputation, and brand of Volunteer State Community College across its 11-county service region. Ensures that all messaging aligns with institutional goals, supports student recruitment and retention, elevates community and industry partnerships, and advances the mission of the College.

Requirements

Bachelor's Degree.
Five years of related experience.
Minimum of two years of supervisor responsibilities in a management role.
Ability to communicate effectively and work cooperatively with faculty, staff, and student populations.
Exceptional communication, writing, editing and storytelling skills.
Demonstrated experience in brand management, integrated marketing campaigns, and community relations.
Proficient in Microsoft Office applications.
Must be a willing advocate of the mission of the college.
Proficiency in digital marketing platforms, design software, and analytics tools.
Strong understanding of brand management principles, media relations, and marketing best practices.
Strong leadership, team development, and project management skills.
Ability to manage sensitive and high-pressure situations with professionalism and discretion.
Familiarity with public record laws and regulations and processes for responding to record requests.

Nice To Haves

Master's Degree in public relations, journalism, mass communications, or marketing.
Three to five years of proven experience in higher education public relations or a closely related field.

Responsibilities

Serve as the College's Chief Marketing Officer as defined by TBR policy and a member of the President's Leadership Team.
Provide direct counsel to the President and senior leadership on communication strategies, brand positioning, public relations, crisis response, and reputation management and serve as the College's official spokesperson and primary media contact.
Develop and execute long-range and annual marketing and communications plans that support enrollment management, workforce development, advancement, and community engagement priorities.
Ensure all print, digital, and promotional materials meet TBR, THEC, and institutional brand standards.
Lead brand management initiatives that strengthen the College's regional identity and support institutional goals.
Direct the development of advertising campaigns, promotional initiatives, and creative strategies that highlight academic programs, career pathways, and student success.
Lead the development and protection of the Vol State brand to ensure consistency across all campuses, departments, and platforms.
Monitor emerging issues and develop proactive strategies to mitigate reputational risk.
Lead all crisis and emergency communication efforts, ensuring accuracy, timeliness, and alignment with the College's emergency response protocols.
Maintain a comprehensive crisis communication plan, including messaging templates and training for campus leaders.
Coordinate closely with the President, Chief of Staff, Campus Police, and Emergency Management teams during emergencies or sensitive situations.
Maintain strong relationships with community partners, civic organizations, education leaders, and regional stakeholders.
Represent the College at community events, outreach activities, and public forums to enhance visibility and partnerships.
Support Advancement and Alumni Relations with donor communications, branding for fundraising initiatives, and event promotion.
Oversee the Marketing, Communications, and Media Services budget and ensure responsible fiscal stewardship.
Other duties as assigned.

Benefits

Insurance: Health, Dental, Vision, Life, Disability (long and short term), FSA/HSA
Wellness Incentive Program (if enrolled in Health)
Educational Assistance: Fee Waiver, Spouse/Dependent Discounts, Tuition Reimbursement
Employee Assistance Program
Longevity Pay
Retirement Options: State of TN Pension (TCRS), 401a, 401K with up to $50/month match, 403b, and 457
14 Paid Holidays/Year
Annual Leave (if applicable)
Sick Leave
Sick Leave Bank
State Employee Discount Program with over 900 merchants