Senior Director of Lifestyle Content Growth & Partnerships

Ascenda • New York, NY

1d • $200,000 - $275,000

About The Position

We are seeking a visionary, commercially astute, and hands-on leader to
architect and scale our Lifestyle Content vertical across the US and key global
markets. This is a high-impact leadership role responsible for moving rewards
beyond traditional utility into high-resonance human motivations. You will own
the end-to-end management of this new category from defining the lifestyle
content segments, developing transformative partnerships, negotiating strategic
partnerships and iterating on the solution and go-to-market model in order to
accelerate scale.

Requirements

• 13+ years of experience in loyalty, fintech, or financial services, with a proven track record of launching integrated commerce and embedded financial solutions across US and international markets.
• Strong understanding of digital customer engagement and how "non-utility" content resonates at a deep human level.
• Exceptional relationship-building skills and gravitas with senior-level decision-makers (C-suite) at banks and payment providers.
• Strong commercial acumen with the ability to structure complex negotiations and perform deep economic modeling.
• A collaborative and adaptable leader who thrives in fast-paced, high-growth environments and has a strong bias for action.
• Demonstrated ability to mobilize resources across Product, Data, and Marketing teams to move quickly from strategy to execution.
• Intellectually curious and solutions-focused mindset with a drive to stay ahead of market trends and transform how rewards content is delivered

Responsibilities

• Lead senior-level sales conversations with major banks and financial institutions to own and close large-scale Lifestyle Content partnerships.
• Work with C-suite banking clients to ideate and pilot new models, providing thought leadership on how lifestyle bundles drive customer scale and ROI.
• Lead the development of the new product offering, owning the economic modeling, pricing strategy, and value proposition to ensure scalability.
• Collaborate with clients to refine lifestyle offerings by developing the business cases and operating models required for different customer segments.
• Manage the full business development cycle including prospecting, consultative collaboration, commercial negotiation, and contracting.
• Partner closely with Ascenda’s Product, Engineering, and Data teams to translate market signals into executable tech delivery and program launches.
• Build an internal center of excellence for lifestyle content innovation to ensure the global organization remains aligned with market trends and performance insights.
• Enable the rollout and scale of lifestyle partnership motions across US and other international markets as appropriate.

Benefits

• High growth environment & exponential career development
• Mobile & flexible work environment
• WFH office equipment allowance
• Comprehensive Paternal Leave
• Medical insurance coverage
• 401K program with company match
• Employee recognition programs
• Competitive compensation
• Travel perks & Employee rewards

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed
• Number of Employees: 101-250 employees