Senior Director of eCommerce Amazon Channel Lead

Monica + Andy•Chicago, IL

7h•Hybrid

About The Position

We are seeking a highly analytical, results-driven Senior Director of eCommerce to lead our end-to-end Amazon business. This role will serve as the channel owner for Amazon (1P Vendor Central)—responsible for profitable growth, operational excellence, and brand consistency across our Amazon presence. The ideal candidate brings deep Amazon expertise, thrives in a fast-paced environment, and can balance strategic vision with hands-on execution. This leader will report to the Chief Growth Officer and partner closely with Planning, Merchandising, Operations, and our Founder/CEO to ensure our brand is consistently and optimally represented across all Amazon touchpoints.

Requirements

3–5+ years of eCommerce experience with significant focus on Amazon
Mandatory: deep expertise with Vendor Central (1P)—including operations, forecasting, content management, and retail terms.
Proven track record of driving high-growth Amazon businesses through strategic planning, paid media, and operational rigor.
Strong understanding of Amazon SEO, ranking algorithms, IDQ metrics, advertising (PPC, DSP), and listing optimization.
Expertise in managing paid media budgets and optimizing for ROAS.
Experience working cross-functionally with Planning, Merchandising, Operations, and Creative teams.
Excellent analytical and Excel/BI skills with the ability to translate data into insights.
Strong communication, leadership, and project management abilities.
Experience managing external partners and agencies.
Consumer products background strongly preferred (especially apparel, kids, CPG, or adjacent categories).

Nice To Haves

Preferred: Experience scaling an Amazon business from the ground up.

Responsibilities

Own the Amazon P&L with responsibility for revenue growth, margin optimization, operational stability, and profitability targets.
Develop and execute a long-term growth strategy for Amazon, including pricing, promotions, catalog expansion/optimization, and channel-specific initiatives.
Serve as the internal Amazon expert, proactively identifying opportunities and risks.
Ensure alignment with the company's overall goals and cross-channel brand strategy.
Oversee all aspects of Vendor Central (1P), including demand planning, chargebacks, negotiations, terms, and operational scorecards.
Maintain compliance with Amazon’s operational requirements (e.g., variations, content compliance, listing errors, suppression prevention).
Lead resolution of operational issues such as shortages, PO discrepancies, chargebacks, forecasting mismatches, and returns performance.
Monitor OTIF, CRaP flags, margin erosion, and implement mitigation action.
Own the content strategy for Amazon PDPs: titles, bullets, enhanced A+ content, brand store, and video assets.
Optimize for SEO, searchability, conversion rate, and sales rank performance.
Maintain and improve IDQ scores, ensuring all listings meet or exceed Amazon standards.
Partner with Creative and Brand teams to ensure consistency across all digital channels.
Collaborate closely with Planning and Merchandising on assortment strategy specific to Amazon’s consumer behavior and category dynamics.
Oversee inventory management on Amazon to achieve optimal in-stock levels, minimize lost sales, and reduce overstock risks.
Track and manage Amazon demand forecasts, replenishment cycles, case pack requirements, and supply chain constraints, working closely with Operations to execute flawlessly.
Develop and own the full-funnel paid media strategy across PPC, DSP, retargeting, affiliates, influencers, and promotional vehicles.
Manage the paid media budget and make data-driven decisions to improve ROAS performance.
Partner with an agency to execute campaigns, evaluate performance, and continually optimize targeting, bids, and creative.
Build and manage the promotional calendar, including deals, coupons, Prime Day, Black Friday/Cyber Monday, events, and seasonal pushes.
Establish KPIs and dashboards to track category performance, profitability, paid media results, and organic ranking.
Regularly present insights and recommendations to executives, including the CGO and CEO.
Conduct competitive and market analysis to identify category trends, whitespace opportunities, and pricing dynamics.
Grow our review volume and rating through compliant review-generation tactics (Vine, sampling programs, post-purchase flows, outreach).
Drive improvements in organic ranking through a combination of content, conversion optimization, traffic quality improvements, and media integrations.
Safeguard brand consistency and enforce MAP and unauthorized seller policies when necessary.
Work closely with Brand/Creative, Growth, Planning, Ops, Merchandising, and Finance to ensure a unified Amazon strategy.
Serve as the internal evangelist for the Amazon channel, educating teams on opportunities, channel nuances, and best practices.
Lead internal Amazon workflows, tools, and process improvements to scale efficiently.