Senior Director of Digital Communications

Agnes Scott College•Decatur, GA

About The Position

Leads the college's digital marketing strategy across email, web, and social media platforms. This position is responsible for driving digital engagement, aligning cross-channel messaging, and ensuring the user experience reflects the college's brand and mission. Reports to the Associate Vice President for Communications and Marketing and works with staff, faculty, and external vendors.

Requirements

Bachelor's degree in marketing, communications, or a related field.
7+ years of experience in digital communications, with supervisory experience.
Strong digital analytics and campaign management skills
Familiarity with Cascade, HubSpot, and accessibility standards
Excellent project management and team leadership
Experience managing people and projects
Ability to communicate effectively with excellent presentation skills
Budget management experience and knowledge of basic accounting principles
Ability to work well with all campus constituencies
Demonstrated ability to manage a heavy workload and multiple priorities

Responsibilities

Develops and executes digital strategy across key platforms.
Responsible for formulating detailed strategies to enhance the college's presence and engagement across its primary digital channels, including the website, email, and social media.
Oversees website content management, design, and functionality in collaboration with IT partners.
Works with the Information Technology Services team to ensure the website is aesthetically refined, functionally efficient, and user-centric.
Manages email marketing campaigns and content calendar.
Leads the planning, execution, and administration of email campaigns designed to engage diverse audience segments, including prospective students, faculty, and alumni.
Supervises social media strategy and analytics.
Directs the creation, deployment, and evaluation of social media content that aligns with the college's brand identity and mission.
Collaborates with creative and content teams to develop digital storytelling assets.
Engages with designers, writers, and creative professionals to produce high-quality digital content that effectively showcases the college's accomplishments, values, and communities.
Monitors digital trends, tools, and analytics to inform strategy.
Keeps abreast of evolving digital innovations, tools, and industry trends to maintain the college's competitive edge.
Utilizes advanced analytics to refine strategies, optimize channels, and drive impactful results in digital communications.