Senior Director of Audience Development and Analytics, The New Yorker
About The Position
The New Yorker is a multi-platform media enterprise, spanning print, digital, audio, video, and live events. Founded in 1925, The New Yorker is considered by many to be the most influential magazine in the world, renowned for its in-depth reporting, political and cultural commentary, fiction, poetry, humor, and cartoons. In addition to the weekly print magazine, The New Yorker has become a daily digital destination for news and cultural coverage by its staff writers and other contributors. In print and online, The New Yorker stands apart for its commitment to truth and accuracy, for the quality of its prose, and its insistence on exciting and moving every reader. To see all New Yorker job openings, visit newyorker.com/careers. Job Description Location: New York, NY The Senior Director of Audience Development and Analytics will partner with The New Yorker’s editorial, product, and business leaders to shape how audiences discover, engage with, and sustain a relationship with the publication. Using analytics, research, and testing, this role guides audience strategy across platforms to drive readership, engagement, and subscription growth. The role manages The New Yorker’s Director of Analytics and leads primarily through cross-functional collaboration and influence. This position sits within The New Yorker and reports to the Deputy Editorial Director. The ideal candidate will understand The New Yorker’s editorial mission and have experience using data and audience insights to support both journalistic excellence and sustainable business growth. This role is based in New York, at Condé Nast’s headquarters in 1 World Trade Center.
Requirements
- Undergraduate degree in a related field (journalism, communications, marketing, analytics, business) required; graduate degree a plus.
- 10+ years of experience in the media industry, with a strong understanding of digital audience growth and subscription-based business models.
- Demonstrated experience leading complex, cross-functional initiatives and influencing senior stakeholders across teams you do not directly manage.
- Deep experience in paid marketing strategy, testing, and optimization.
- Extensive knowledge of audience and analytics tools such as Google Analytics, Omniture, Parsely, and/or Chartbeat, and the ability to translate data into clear, actionable insights.
- Strong understanding of audience development channels, including SEO, AIO, social, newsletters, audio, video, and apps.
- Ability to clearly articulate analyses and recommendations to senior editorial leadership and executive stakeholders.
- Entrepreneurial, analytically rigorous, and comfortable operating at the intersection of editorial, product, and business strategy.
Responsibilities
- Define, forecast, and track key audience and editorial KPIs, and guide editorial and business partners in aligning strategies and day-to-day decisions with corporate performance goals.
- Maintain strategic ownership of The New Yorker’s audience and subscriber funnel, ensuring that distribution, editorial strategy, product experience, and revenue initiatives work together to create an effective user journey for new and existing subscribers.
- Partner with editorial leaders on content strategy and optimization, including packaging, headlines, and best practices for search, social, newsletters, and app surfaces; lead periodic workshops as needed.
- Manage The New Yorker’s Director of Analytics and partner closely to set analytics priorities, measurement frameworks, testing strategies, and reporting that support traffic, engagement, retention, and subscription growth.
- Recommend and evolve audience growth and distribution strategies across the site, newsletters, social platforms, audio, video, apps, and new platforms, balancing reach, engagement, and long-term sustainability.
- Significantly influence paid marketing strategy, working with business stakeholders to allocate resources, test and optimize campaigns, and analyze performance in support of major growth initiatives.
- Steward The New Yorker’s audience data ecosystem, tracking and resolving data issues, onboarding new tools, and overseeing dashboards and reporting used by editorial, product, and revenue teams.
- Take strategic ownership of major editorial and product launches, coordinating across Editorial (including Social, Newsletters, Audio, and Video), Product, Marketing, Paid Media, and Revenue to execute cohesive, data-informed rollouts.
- Own newsletter strategy guardrails to support growth while reducing inbox overload, and collaborate on acquisition and engagement testing.
- Work closely with Consumer Revenue on CRM and email marketing strategy, user journey and inbox experience, and paywall testing and optimization, balancing editorial priorities with commercial objectives.
- Support The New Yorker’s Puzzles & Games business, affiliate revenue initiatives, and other emerging products, advising on their role in audience growth, engagement, and subscription retention.
- Bring a holistic perspective to audience recommendations, factoring in editorial priorities, platform dynamics, product development, and over-all revenue goals.
- Additional duties as required
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What This Job Offers
Job Type
Full-time
Career Level
Director
