Senior Director Marketing Services

Bread Financial•Columbus, OH

12d•Hybrid

About The Position

Every career journey is personal. That's why we empower you with the tools and support to create your own success story. Be challenged. Be heard. Be valued. Be you ... be here. Job Summary The Senior Director, Marketing Services, is responsible for the full spectrum and strategy of marketing management and delivery functions. This role involves managing and executing marketing campaigns across various products, channels, and verticals, with a focus on staffing, budgeting, execution, and process evolution to maximize profit and ensure a positive brand and customer experience.

Requirements

High School Diploma or GED
12+ years experience in the Financial Services with a focus on marketing campaign leadership across multiple products, channels, and verticals.
Has high proficiency in marketing KPI’s, testing, optimization, and continual improvement.
10+ years direct leadership experience

Nice To Haves

Bachelor’s Degree in marketing, finance, business, economics, computer science, MIS, or a related quantitative discipline
Marketing Systems
Marketing Automation Platforms
SAS
Workflow Management
Marketing Metrics
Marketing Campaign Strategy
Digital Marketing
Customer Relationship Management (CRM)

Responsibilities

Collaborate with partners to understand business trends and create campaigns aligning with marketing strategies.
Review data for best practices and partnerships.
Ensure marketing services align with enterprise goals.
Accountable for a marketing framework that expands into new channels and supports enterprise growth.
Oversee leaders that are fully accountable for the coordination, management, and documentation of all internal and external stakeholders and applicable campaign inputs in order to effectively, and holistically, manage the execution of marketing campaigns.
Guide leaders in proper staging (including direct responsibility for a variety of CRM tools, processes, and partnerships), audience selections, quality assurance, and deployments of marketing campaigns in order to optimize campaign effectiveness and maximize learnings and profit.
Deliver to the organization a risk-aware culture in the Marketing Services organization, ensuring efficient and effective risk and compliance management practices by adhering to required standards and processes.

Benefits

Bread Financial offers medical, prescription drug, dental, vision, and other voluntary benefits (including basic and optional life insurance, supplemental medical plans, and short and long-term disability) to eligible associates (regular full-time associates scheduled to work 30 hours per week or more) and their spouses/domestic partners, and child(ren) under the age of 26.
New associate elected coverage begins on date of hire (with the exception of disability coverage which has a 6-month waiting period).
Six weeks of 100% paid parental leave for eligible parents is available after a 180-day waiting period.
Hired associates can immediately enroll in Bread Financial’s 401(k) plan.
All associates receive 11 paid holidays.
Associates have discretion in managing their time away from work through the Flexible Time Off (FTO) program and may need to notify and receive approval from their manager prior to taking the time off.
Associates (except those located in Illinois) receive 80 hours of Paid Sick and Safe Time (“PSST”) upon hire and at the beginning of each subsequent calendar year.
Illinois associates receive 40 hours of Illinois PSST upon hire and at the beginning of each subsequent calendar year and 40 hours of Illinois Paid Leave upon hire and at the beginning of each subsequent calendar year.
Illinois Paid Leave must be used before associates in Illinois will be approved to take FTO.
Hired associates will be able to elect the purchase company stock during offering periods in June and December.
You will be eligible for an annual incentive bonus based on individual and company performance.