Senior Director, Marketing Intelligence & Program Strategy

Memorial Hermann Health System•Houston, TX

About The Position

At Memorial Hermann, we pursue a common goal of delivering high quality, efficient care while creating exceptional experiences for every member of our community. When we say every member of our community, that includes our employees. We know that when our employees feel cared for, heard and valued, they are inspired to create moments that exceed expectations, while prioritizing safety, compassion, personalization and efficiency. If you want to advance your career and contribute to our vision of creating healthier communities, now and for generations to come, we want you to be a part of our team. Job Summary The Senior Director, Marketing Intelligence & Program Strategy will lead enterprise-level healthcare marketing initiatives by combining strategic program leadership with deep data-driven insight. This position will serve as a trusted advisor to senior stakeholders, translating complex marketing data and industry data into actionable strategies, while overseeing the execution of high-impact marketing programs that drive patient engagement, brand growth, and regulatory compliance. This position typically reports to the Vice President, Digital Marketing & Consumer Engagement.

Requirements

Bachelor's degree in Marketing, Advertising, Communications, Business/Strategy or related field required.
Ten (10) years progressive professional experience in marketing roles involving program execution and/or marketing analytics required.
Experience in healthcare marketing, consulting and/or program leadership required.
Advanced oral and written communication skills and strong interpersonal skills.
Proficiency in marketing campaign management, marketing analytics data visualization platforms, CRM systems and Agile methodologies.
Strong computer skills expected including proficiency with Microsoft Office Suite (Word, Excel, Power Point).

Nice To Haves

Master's degree (MBA, MHA or MS in related field) preferred.
Five (5) years of management experience and proven success in leading data-informed marketing strategies and large-scale program delivery preferred.
Deep understanding of healthcare regulations, patient engagement and digital health trends.
Strong executive presence and ability to influence across the organization.

Responsibilities

Leads the design and execution of large-scale healthcare marketing programs across payer, provider and life sciences segments.
Aligns marketing initiatives with system-wide goals, regulatory standards and patient-centric strategies.
Collaborates with cross-functional teams (clinical, digital, compliance, creative) to ensure seamless program delivery.
Serves as a senior liaison to executive leadership, providing visibility into program performance and strategic alignment.
Facilitates workshops to define campaign roadmaps, patient journeys and conversion optimization.
Oversees the development of marketing dashboards, key performance indicators (KPIs) and performance analytics to inform decision-making.
Leads market research and competitive analysis to identify trends, opportunities, and unmet consumer needs.
Translates complex data into compelling narratives and strategic recommendations for marketing leadership.
Champions the use of data science, segmentation, and personalization to optimize campaign effectiveness across larger marketing organization.
Ensures data governance and compliance with healthcare data regulations.
Mentors, leads, and develops talent across both program management and marketing analytics functions.
Contributes to enterprise planning, innovation initiatives and thought leadership in healthcare marketing.
Represents the organization at industry events, conferences and forums.
Ensures safe care to patients, staff and visitors; adheres to all Memorial Hermann policies, procedures, and standards within budgetary specifications including time management, supply management, productivity and quality of service.
Promotes individual professional growth and development by meeting requirements for mandatory/continuing education and skills competency; supports department-based goals which contribute to the success of the organization; serves as preceptor, mentor and resource to less experienced staff.
Demonstrates commitment to caring for every member of our community by creating compassionate and personalized experiences.
Models Memorial Hermann’s service standards of providing safe, caring, personalized and efficient experiences to patients and our workforce.
Other duties as assigned.