Senior Director Marketing & External Relations

Pioneer Human Services•Seattle, WA

7d•$128,462 - $171,283

About The Position

If you are looking for employment with a purpose where you can help improve the daily lives of the members of your community, then consider a career with Pioneer Human Services! We are currently looking for a Senior Director of Marketing & External Relations with a passion for human services. This is an exciting opportunity to be involved with an organization focused on a transformative path towards social change, creating pathways for rehabilitation, reintegration, and redemption. Who we are – Our Mission We empower justice-involved individuals to overcome adversity and reach their full potential. For over 60 years, we have proudly serviced our clients with professionalism and empathy. We are a nationally recognized non-profit with 35+ locations across Washington state that provided a chance for change to over 9,500 individuals in 2024. What We Offer At Pioneer, our employees are our most valuable asset. That’s why we’re proud to offer a comprehensive Total Rewards package designed to support your health, security, and work-life balance. The Senior Director of Marketing and External Relations is responsible for executing Pioneer Human Services’ marketing, communications and external engagement strategies in alignment with the organization’s strategic plan and Theory of Change. This role focuses on operationalizing brand strategy, driving revenue-supporting marketing performance and ensuring coordinated execution across communications, digital engagement and policy communications functions. The Senior Director supervises the Communications Manager, Digital Strategist and Policy Analyst and ensures day-to-day alignment, accountability and measurable results across all external relations activities. This role partners with the Chief of Staff to support broader policy and organizational strategy while maintaining primary responsibility for marketing execution and performance outcomes.

Requirements

Bachelor’s degree in Marketing, Communications, Public Relations, Business Administration, or a related field.
10+ years of progressively responsible experience in marketing, communications, public relations, or external relations.
5+ years in a leadership or senior management role supervising marketing or communications teams.
Demonstrated experience in strategic marketing planning and campaign execution.
Experience managing budgets, allocating resources and aligning investments to strategic priorities.
Experience using data and market research to inform strategy, measure performance and drive continuous improvement.

Nice To Haves

Master’s degree in Marketing, Communications, Public Administration, Business Administration, or a related discipline.
Experience in nonprofit communications, mission-driven organizations, or public sector environments.

Responsibilities

Marketing Strategy Execution and Performance
Translates organizational growth priorities into annual marketing plans with defined deliverables, timelines and measurable targets
Leads implementation of integrated campaigns across brand, digital, enterprise and stakeholder audiences
Develops and monitors KPIs related to visibility, engagement, lead generation and revenue support
Establishes reporting systems to track marketing effectiveness and return on investment
Ensures consistent brand standards and messaging across all platforms
Social Enterprise Marketing and Revenue Growth
Develops and executes marketing plans for each social enterprise business line
Builds customer acquisition strategies and industry-specific positioning plans
Partners with enterprise leadership to identify revenue targets and align marketing campaigns to growth goals
Oversees creation of sales materials, competitive analyses and customer-facing collateral
Supports launch strategies for new and emerging business lines
Implements measurable marketing funnels to drive revenue diversification and market expansion
Communications Operations
Provides direct supervision and performance management for the Communications Manager
Oversees planning and execution of media outreach, content calendars, impact reports and campaign deliverables
Ensures timely, high-quality production of external communications materials
Establishes workflow systems that support cross-department coordination and message alignment
Digital Engagement and Systems
Supervises the Digital Strategist in executing website optimization, email marketing and social media growth strategies
Implements digital performance dashboards to track audience growth and conversion metrics
Ensures digital platforms support enterprise marketing and stakeholder engagement goals
Policy Communications and Coalition Support
Supervises the Policy Analyst in producing policy briefs, stakeholder materials and advocacy communications
Supports coalition-building efforts that advance established policy priorities
Coordinates messaging alignment with legislative strategy led by the Chief of Staff
Ensures public-facing materials reflect approved organizational positions
Team Leadership and Accountability
Supervises and evaluate the Communications Manager, Digital Strategist and Policy Analyst
Establishes clear annual goals and performance standards for each role
Builds internal systems that improve cross-functional collaboration
Creates structured planning and review processes to ensure consistent delivery of external initiatives

Benefits

Medical
Flexible spending
Dental
Vision
Life
AD&D
Disability
Dependent Daycare Flexible Spending
Tuition assistance (100% for bachelor's, 50% for graduate programs)
Retirement plan (3.5% annual compensation contribution, plus 3.5% match for 6% individual contribution)
Employee recognition programs
Public transportation discount
Employee assistance program (EAP)